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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche rolls out new Macan GTS with 360 horsepower [w/video]

Porsche is expanding both its Macan line and its range of GTS models with the launch of the new Macan GTS. The new performance model slots in between the Macan S and Macan Turbo, packing a mightier punch, upgraded equipment, and sportier styling. The enhancements naturally start under the hood, where the Macan GTS packs a 3.0-liter twin-turbo V6 good for 360 horsepower and 369 pound-feet of torque. That's 20 more horses than the Macan S but 40 less than the Turbo, driving all four wheels through a seven-speed dual-clutch transmission. The result is a 0-60 time quoted at 5.0 seconds (or 4.8 with the optional Sport Chrono pack) and a top speed of 159 miles per hour. You know, just to stick it to the other German cars that limit themselves to "only" 155. Of course, Porsche didn't just tinker with the engine and leave it at that. Compared to the Macan S, the GTS features a retuned air suspension, recalibrated electronics, ride height lowered by 10 millimeters, and 20-inch wheels with a matte black finish. The interior also benefits from specific sport seats with Alcantara trim, and the new Porsche Communication Management system. There's a new exhaust system and upgraded brakes, as well. The Macan GTS is just the latest such model to join the range, alongside GTS versions of the Boxster, Cayman, 911, Panamera, and Cayenne. While sales of the new Macan GTS start today in its home market, US customers will have to wait until March to place their orders. MSRP is listed at $67,200 (plus destination), pretty evenly splitting the difference between the existing S and Turbo models. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Porsche Macan GTS – Improved Power and Performance Enhanced driving dynamics, enhanced driving fun Atlanta, Georgia. Porsche announces the new Macan GTS. With more power, a reengineered suspension, unique GTS-specific exterior and interior appointments, and new connectivity options, the new Macan GTS provides an enthusiastic driving experience that enhances the current Macan range. Based on the 3.0-liter twin-turbocharged V6 engine in the Macan S, the Macan GTS incorporates hardware changes and a unique engine calibration to allow the engine to develop 360 hp at 6000 rpm and 369 lb.-ft. of torque between a broad 1650-4000 rpm.

U.S. tariff threat hits European automakers' stocks

FRANKFURT, Germany — A U.S. warning that it may introduce tariffs on foreign auto imports hit shares in German carmakers BMW, Daimler and Volkswagen on Thursday, which together have a more than 90 percent share of North America's premium car market. Washington said on Wednesday it had launched an investigation into whether car and truck imports are a national security issue due to signs they had damaged the U.S. auto industry. That could lead to new U.S. tariffs — up to 25 percent — similar to those imposed on imported steel and aluminum in March. BMW and Daimler shares fell as much as 3.1 percent in early Thursday trading, while Volkswagen's dropped as much as 2.5 percent. "(U.S. President) Donald Trump is obviously not thinking about how to prevent a trade war. Import duties on cars would be a nightmare for the German auto industry and would lead to a massive sales impact," said Thomas Altmann at Frankfurt-based asset manager QC Partners. BMW on Thursday condemned the move to consider tariffs. "The BMW Group is committed to free trade worldwide. Barrier-free access to markets is therefore a key factor not only for our business model, but also for growth welfare and employment throughout the global economy," it said. Daimler, which makes Mercedes-Benz cars, and Volkswagen, which makes upmarket Audis and Porsches, were not immediately available for comment. German carmakers produced 804,000 cars at local factories in the United States and exported 657,000 German-made cars into North America last year, according to German auto industry association VDA. China took pains on Thursday to welcome German firms and investments, with Premier Li Keqiang talking up relations after a meeting with German Chancellor Angela Merkel. BMW and Mercedes have expanded production capacity in the United States, but BMW, Audi, Volkswagen and Daimler have also invested billions to build new factories in Mexico in the hope of selling locally produced cars into the United States. German carmakers hiked vehicle production in Mexico by 46 percent to 620,000 cars last year, while production levels inside the United States fell by 6 percent to 804,000 cars because of a shift to Mexico, according to the VDA. BMW has its biggest factory worldwide in Spartanburg, South Carolina, and is the largest vehicle exporter among all the carmakers in the United States measured by value of goods exported. More than 70 percent of BMW's U.S.-made cars are exported.