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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche gives GT3 owners extra year of warranty, new engines in production April 22

While the auto industry reels from massive recall after massive recall, Porsche has quietly been working on a fix for an issue that's forced owners of the new 911 GT3 to park their track-ready rockets for fear of an engine fire. Thanks to a leaked letter from Porsche to a GT3 owner (which has been certified as real), we now have an idea of just where the German brand is at with the fix.
On April 22, Porsche will begin production of a new batch of GT3 engines for the 785 affected models across the globe. As you'll recall, the original issue rested with a screw joint that could loosen the connecting rod. The new engines have an "optimized piston rod screw connection," that should keep the connecting rod in place. Once technical validations are completed, production will kick off and new powerplants will be shipped around the globe for owners of the troubled cars.
Porsche will hand out a certificate to owners of affected cars once repairs have been completed, as a means of documenting the work. To make up for the trouble, Porsche will be giving owners an extra year on their new-vehicle warranty, while the 911 GT3 concierge will be reaching out to compensate them for having to park their car for so long.

Porsche announces four flavors of updated Cayenne [w/video]

The new Macan may be getting all the attention lately, but Porsche hasn't forgotten about its larger crossover - the one that put it on the map in 2002 and on the road to profitability, with over half a million sold so far. So to keep the Cayenne at the top of its game, Porsche has announced several key upgrades for the 2015 model.
For starters, Porsche has updated the Cayenne's appearance with new front- and rear-end styling. The front bumper, fenders and hood are entirely new, with air fins flanking the nose to direct air into the intercoolers (each model now being artificially aspirated), and new bi-xenon headlamps and daytime running LEDs on every model but the Turbo, which goes all-LED. Around back there's also new taillights, tailgate handle, lower rear fascia and exhaust pipes. Meanwhile the interior has been upgraded with a 918-derived sport steering wheel and reformed rear seats with available ventilation.
The bigger news is under the engine bay, where Porsche is offering four choices. The base model is gone as the range starts with the Cayenne Diesel, followed by the Cayenne S, the new Cayenne S E-Hybrid and the top-of-the-line Cayenne Turbo. The Diesel model carries over the same 3.0-liter turbo diesel with 240 horsepower. The Cayenne S however packs a 3.6-liter twin-turbo V6 that's similar to the one found in the Macan Turbo and packs the same 406 lb-ft of torque but more power at 420 hp, 20 more than either its little brother or the model it replaces to reach 62 mph in 5.2 seconds.