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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche Macan fails moose test, Stuttgart responds

Different countries have different safety standards, but most of them revolve around a similar set of tests: front impact, side impact, offset impact, rollover... the usual. But Sweden has its own test. It's called the Moose Test (or the Elk Test), and it's unique to Scandinavia: a car has to be able to avoid a theoretical antlered mammal on the road while traveling at 43.5 miles per hour and return to its previous course without flipping over. The Jeep Grand Cherokee ran afoul of the uniquely Nordic maneuver a couple of years ago, but even more surprising is the way the Porsche Macan has reacted.
Under testing by Sweden's Teknikens Värld, Porsche's downsized crossover - specifically the Macan S Diesel, for what it's worth - didn't flip over, but it skidded off course. In real-world conditions, it follows, the vehicle could run off the road or into oncoming traffic. The testers ran the test several times, and even removed excess weight from the vehicle, and each time it reacted the same way.
In response, Porsche has explained that the behavior is the result of its Active Rollover Protection system kicking in. When the system detects that the vehicle could drastically oversteer, flip over or lose its tire, it momentarily applies the brake on the front outside wheel, allowing the vehicle to shed the cornering forces without losing it completely.

Overnight action from the 24 Hours of Le Mans

We won't go into a recap here, but there are still leading positions being fought for in all classes - it's so close that leads are changing when a car goes into the pits. We'll let the recap wait until the end of the race, so for now enjoy some shots from last night's action at the 24 Hours of Le Mans.