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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche offers design walkthrough of Panamera Sport Turismo

The Porsche Panamera Sport Turismo was arguably the best concept car of 2012, and Porsche has been building upon that momentum by teasing us with videos of its first-ever station wagon design. After showing us some driving shots of the Sport Turismo, Porsche released a more in-depth and behind-the-scenes look at what it took to take the Panamera shooting brake from a full-scale clay model to the final product we saw on stage at the Paris Motor Show. In the video, Michael Mauer, Porsche style director, and Mitja Borkert, general manager advanced design style, both give a little insight about what went into creating the Sport Turismo Concept.
More than just a station wagon version of the Panamera, the Sport Turismo has a totally distinctive look nose to tail. Some of the key elements the designers touch on in the video include the Porsche-signature raised front fenders, the wide rear shoulders, the front wing inspired by the 918 Spyder, and even some of the car's unique touches, including the headlights and the three-dimensional "Porsche" lettering across the liftgate made from glass. One of the more exciting aspects of the concept - which is sadly just glossed over in the video - is the rear liftgate spoiler that features "variable aerodynamics" that sounds like it acts similar to the retractable spoiler on the current Panamera.
We still don't know if the Panamera Sport Turismo will make it into production, but if you want to see what went into creating this exciting concept car and see the different build phases designers went through to create the Paris show car, check out the video by scrolling below.

Stock Miata beats bunch of high-powered cars in wet 1/4-mile drag race

When is a stock, 167-horsepower Mazda MX-5 Miata quicker than a Chevrolet Corvette, Ford Mustang, Lamborghini Gallardo, Lotus Elise and a Porsche 911? When it's raining. Sort of.
Mazda Canada arranged a unique drag race to show off the fact that the Miata's optional power retractable folding hardtop can go from top-down to top-up in just 12 seconds flat. In this video, all six cars line up for a drag race, and it starts to rain (well, sort of - but you'll have to watch the video all the way to the end to see what we mean). The green flag is waved, and the timer starts as soon as the convertibles begin to put their tops up. But because the Miata's roof mechanism gets the car's roof back up a full 5.1 seconds quicker than the second-place car, the Mazda gets a serious advantage off the line for the actual drag race.
It's a fun video. And while we've spoiled the results (come on, the video was uploaded by Mazda, you knew the Miata was going to win), be sure to see how it all unfolds, below.