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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Submit your questions for Autoblog Podcast #344 LIVE!

We're set to record Autoblog Podcast #344 tonight, joined by Doug DeMuro, author of Plays With Cars, formerly of Porsche Cars North America, and all-around swell guy. You can drop us your questions and comments via our Q&A module below, and we'll give them extra-diligent attention. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #344
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Porsche Cayenne spied unconstrained by camouflage

Meet the facelifted Porsche Cayenne. Our eagle-eyed spy shooters captured this example of Porsche's freshened SUV virtually devoid of camo, giving us our clearest look yet at what the eventual mid-cycle work will do to the strong-selling Cayenne.
The overall changes do, indeed, look minor, with a reprofiled intake being the most obvious item. The headlights are still covered, so we don't know what kind of jeweling has been done, but the shape does appear identical to the current model. Overall, the changes appear totally in line with a mid-cycle refresh.
As we explained previously, a plug-in Cayenne is on the way. It will join a crop of engines that is likely to be similar to what's on offer today, with naturally aspirated, turbocharged, hybrid and diesel variants released over time.