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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche tuners 9ff, SpeedArt going bankrupt

Times are tough in Europe right now, and that unfortunately has reaped disastrous consequences for some of its smallest niche automakers. Gumpert, Wiesmann, Artega and Lola have all filed for bankruptcy this year, and it appears that tuners are not immune to the tough times, either.
Word coming in from across the pond suggests that 9ff and SpeedArt - two of the biggest names in Porsche tuning - have filed for bankruptcy as well. 9ff is best known for the GT9, a radical hypercar barely based on the 911, while SpeedArt was once of the foremost tuners of Porsches.
Fortunately there are still plenty of tuners ready to take a wrench to your Elfen, but the reported demise of these two makes the market a little bit smaller and - for Porsche enthusiasts - maybe the world a little bit lonelier, too.

Porsche planning new 911 Speedster as 550 tribute

Some look at the emergence of a new Porsche 911 and see a car. But to Porsche engineers, it might as well be a reset button. Because every time a new 911 comes out, it sets off a tidal wave of new variants to follow, including convertibles, turbos, targas, GT3s... the works.
The next down the pipeline, though, could be one of the most desirable. That, according to German publication Auto Bild, will be a new 911 Speedster. When it arrives early in 2015, the special roadster will reportedly be limited to just 550 examples in tribute to the original 550 Spyder.
It'll reportedly have hidden door handles, a chopped-down windshield and a fabric top to be used only in case of emergency, manually disappearing below a carbon-fiber cowling. All of which makes it sounds as much like a bigger version of the Boxster Spyder as a successor to the last 911 Speedster (pictured above), and that's no bad thing at all.