2012 Porsche 911 Black Edition on 2040-cars

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Porsche goes Platinum with special edition Cayenne

The other day, Porsche announced a new special edition of the Cayenne. We didn't pay it much heed because it appeared to be exclusive to Europe (or, at least, markets other than ours), but now Porsche has announced its availability in North America, as well.
It's called the Platinum Edition, and it's available exclusively on the entry-level models with either the 3.6-liter V6 or 3.0-liter turbodiesel V6. You can tell the special edition apart from any other Cayenne by the silver details (accenting the grilles, window trim and rear spoiler) and its two-tone black and beige leather interior. But what makes it a compelling choice is the long list of equipment, which Porsche has identified as the most requested options and fitted them as standard, including the eight-speed Tiptronic S transmission, Power Steering Plus, Park Assist, Convenience Package and Bose audio.
Pricing starts at $63,300 for the Cayenne Platinum Edition, or $66,900 for the Cayenne Diesel Platinum Edition. That represents a premium of approximately $13,000 over a bone-stock model, but actually saves you a few grand if you were going to select all those options anyway. Check out the press release below for all the details.

Porsche 911 GT3 dukes it out with MP4-12C on track and GT-R on spectacular roads

The Porsche 911 GT3 has always been a favorite among auto journalists and car enthusiasts alike, but with the introduction of the new 991-generation GT3, which is the first GT3 with electric power steering and no manual gearbox option, how does it stack up to the competition from McLaren and Nissan?
Evo's Jethro Bovingdon attempts to answer that question by pitting the rear-engine Porsche against the mid-engine McLaren MP4-12C on a racetrack and the front-engine, all-wheel-drive Nissan GT-R on some amazing, twisty European back roads. We won't give away the victor of either comparison, but we will say that, in Evo's test, the McLaren's 141-horsepower advantage doesn't give it as much of an edge over the Porsche on a racetrack as one might think, and the lack of a manual gearbox and the inclusion of electric power steering on the GT3 isn't detrimental to enjoying the car on a back road.
Watch the video below to find out which car Bovingdon prefers on road and track - we think you'll be happy to see him drift around turns every chance he gets.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?