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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche reveals new Panamera Turbo S ahead of Tokyo debut

For many buyers in the market for a luxury sports sedan, style is as important as performance. But while the Porsche Panamera undoubtedly delivers in the latter category, it falls somewhat short in the former. Porsche went to some lengths (if not quite far enough for some tastes) to improve its four-door model's visual appeal with the facelift revealed earlier this year, but now it's time to up the performance game with the new Panamera Turbo S.
Set to be revealed at the Tokyo Motor Show in just a few weeks from now, the new top-tier Panamera benefits from several key upgrades over the existing Turbo and the pre-facelift Turbo S. For one, its 4.8-liter twin-turbo V8 now produces 570 horsepower (up from 520 in the new Turbo and 550 in the old Turbo S and the latest Cayenne Turbo S) and 553 pound-feet of torque (up from the current Turbo's 516 but the same as the previous model). Despite the power boost, however, Porsche is quoting the same 3.6-second 0-60 time for the new Panamera Turbo S as it did for the previous one - but then that hardly required improvement in the first place. Top speed, however, is up to 192 miles per Autobahn-blurring hour, two mph faster than the previous model.
Other features include carbon-ceramic brakes (hopefully with more durable bolts than sister companies Lamborghini and Bentley have been using) packed inside the wheels from the 911 Turbo and an exclusive shade of greige called Palladium. And for the first time, customers will be able to order this top-spec model in long-wheelbase Executive trim. But don't expect it to come cheap: MSRP (before delivery and options) is quoted at $180,300 for the standard wheelbase and $200,500 for the stretched model. That's two and a half times the price of a base Panamera, and makes the new Panamera Turbo S Executive both the most expensive and most powerful Porsche your can buy this side of a 918 Spyder. Haven't passed out yet? There's more to digest in the press release, so head on down below to take it all in.

1986 Porsche 959 Prototype at Barrett-Jackson sees gavel fall at $440,000 [UPDATE: w/video]

Fans of Porsche in America have longed for the chance to buy a 959 ever since the German automaker produced and sold it (well, sold it everywhere but the United States...) in the 1980s. Well, they just had their chance. The car you see above is a Porsche 959 prototype built in 1986, and only one other running prototype still exists.
The 959 prototype can't be driven on public roads, as it carries no such certification. Somehow, we doubt that matters all that much to the new buyer - this one is probably going to be sitting in a collection. When the gavel finally fell, bidding had reached $400,000, plus a 10-percent buyer's fee.
Check out our high-res image gallery above to see this prototype up close, and scroll down below to watch a video of it crossing the auction block and for its official auction description.