2007 997 Carrera 4 6spd Black On Black on 2040-cars

Auto blog

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

'Latest production version' of Porsche 918 shown off on Twitter

Porsche posted a picture of what it is calling "the latest production version" of the 2015 Porsche 918 Spyder on Twitter. It looks like the gasoline-hybrid supercar is being driven sportively on some California back roads during Monterey Speed Week.
Whatever updates were made to this version aren't visual (except for the paint), as the one Chris Harris drove last spring and another seen hot-weather testing in Nevada both had production bodies. We presume the changes are relatively minor and more than skin deep - perhaps brake calibration, suspension tuning or tweaks to the powertrain - but Porsche didn't release any more information.
The 918 Spyder is Porsche's latest supercar, which will compete with the LaFerrari and the McLaren P1 hybrid supercars. The Porsche may be the underdog of the group when considering horsepower, acceleration, top speed and price, but the 887-horsepower brute has the most advanced hybrid drivetrain of the three.

This FL man accused of stealing drivers licenses has best tattoo ever

Bentley and Porsche are two of the jewels in Volkswagen Group's luxury brand crown, but in Florida they also have a very tenuous connection with crime. With his multiple face and neck tattoos, including a Bentley logo right between his eyes, Derek Denesevich (pictured above) has been charged with the surprising crime of alleged identity theft. He recently surrendered to a Florida court, and could face seven years in prison, if convicted.
You might wonder where Porsche fits into this. According to the Sun Sentinel, Denesevich's accomplice was one Porscha Kyles, who worked for the Broward Clerk of Courts. She allegedly used her access to driver's license records to steal information and sell it to Denesevich. He is then accused of filing fraudulent income taxes to recoup the refund checks.
According to the Sentinel, Kyles has already pleaded guilty to conspiracy and identity theft and was sentenced to three years and one day in prison. The duo reportedly stole over 100 identities and made at least $120,000. Scroll down for a video about this pair of auto-related criminals.