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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche 911 Targa leaks out ahead of Detroit debut

With the doors of Cobo Center opening for the 2014 Detroit Auto Show this morning, Porsche is set to reveal its new 911 Targa in a matter of hours. But before it gets the chance, the first batch of images have already leaked out, courtesy of Chinese car site autohome.com.cn.
As expected, the new Targa appears to ditch the complex sliding glass roof panels that adorned recent versions of the semi-convertible 911 in favor of a more back-to-basics approach. An entirely removable roof panel opens up the sky, backed by a metallic B-pillar hoop in front of a large curved-glass rear window.
We'll have to wait just a little longer for the full scope of images and all the official details, but we're expecting the new Targa to carry most of the same technical specifications as the 991 on which it's based. Watch this space for more.

Porsche suspends 911 GT3 deliveries amidst fears of spontaneous combustion

Seeing pictures of Italian supercars burst into flames by the side of the road, as our compatriots at Axis of Oversteer point out, has become something of a usual sight. But a Porsche? Surely those meticulous German engineers have got that taken care of, right?
Not necessarily. Reports coming in from Europe indicate that no fewer than five 911 GT3 coupes have "spontaneously combusted" in the past few weeks, prompting Porsche to launch an investigation. In the meantime, they've reportedly ceased deliveries of the new GT3 while they try to determine what the problem is and work to rectify it.
We wouldn't be surprised to see a recall issued once the problem is resolved, but for now, we'd encourage existing owners to be extra vigilant behind the wheel - or better yet, leave their cars in the garage for the time being. You wouldn't want to drive a 475-horsepower rear-drive sports car through a Polar Vortex, anyway, right?