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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche reportedly working on new turbocharged flat-four boxer engine?

These days, we've seen just about every automaker dropping cylinders in an effort to appease tightening fuel economy and emission standards - and Porsche is no exception. Nearly three years after introducing an all-new V6 powerplant under the front hood of its Panamera sedan (launched with a range of V8 engines) comes word that Porsche is working on an all-new turbocharged flat-four boxer to replace the flat-six engines mid-mounted in its Cayman and Boxster models.
Specifics have yet to be learned, but reports say the engine is a derivative of the current 3.8-liter six (shown above) found under the rear decklid of the Carrera S, yet with two fewer cylinders. Fitted with a turbocharger, direct-injection and the automaker's VarioCam Plus, the new all-aluminum 2.5-liter flat-four will likely develop upwards of 350 horsepower and 360 pound-feet of torque. Redline should be about 7,500 rpm. Initial indications say that Porsche will only offer the new engine with its seven-speed PDK dual-clutch automatic, tuned to take advantage of the low-end torque, but a traditional six-speed manual gearbox has not been ruled out. Despite the loss of two cylinders, enthusiasts will likely embrace the new engine as it promises to be lighter, more fuel efficient and more powerful than the 2.7-liter and 3.4-liter sixes in the Cayman/Boxster today.
Even though Porsche has been using Volkswagen Group engines for years (e.g., Cayenne V6, Cayenne Diesel and upcoming Macan), all indications are that the new flat-four will not be shared. Instead, it will be kept in-house for the automaker's sports cars and possible future fitment in an entry-level 911.

New Porsche 4-cyl engines to range from 1.6L to 2.5L

Recent rumors of a turbocharged, flat-four-engine from Porsche for the Boxster (pictured testing above), Cayman and maybe other models go back over a year. The latest scuttlebutt indicates that there could be three variants on the horizon with 1.6-, 2.0- and 2.5-liter displacements and power as high as 360 horsepower.
Car magazine in the UK claims to have access to the specifications for the project and thinks the 2.0- and 2.5-liter versions are guaranteed for production for the Boxster and Cayman. However, it believes a question mark still looms over the 210-hp 1.6L because the engine would go into a new, smaller sports car that still doesn't have a green light for production.
Regardless of displacement, the new fours would be turbocharged and direct-injected. The 2.0-liter would produce around 286 hp and 295 pound-feet of torque, and the 2.5-liter would make about 360 hp and 347 lb-ft. Earlier reports pegged some parts sharing with the current flat-six.