2001 - Porsche 911 on 2040-cars

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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche boss admits Panamera's style is offputting

"There have been some small mistakes and we will do it better. For example the design could be better." - Matthias Mueller.
The design of the Porsche Panamera has been divisive, to say the least. Pretty much any Porsche with four doors was going to draw the ire of enthusiasts, but the fast-back-style roofline, prominent curves and seemingly never-ending hood have particularly irked some brand loyalists.

Porsche celebrates 50 years of 911 with some excellent pics

The Porsche 911 is one of the most iconic sports cars of all time, and to celebrate the car's first 50 years, Porsche has released a stunning set of photos showing how far the 911 has come from the original back in 1963 to its current 991 generation. Unlike the recent 60-year photo spread that Chevrolet put together for the Corvette, though, Porsche's gallery only shows the original 911 and the current car.
Each time the 911 is redesigned, the car's front fenders, roofline and the shape of the side windows are key focal points. Even some of the interior cues have remained the same over the years, including the positioning of the ignition key on the left of the steering column and the five-gauge instrument cluster layout.
Scroll down for Porsche's press release breaking down the seven generations of the 911, and be sure to check out our gallery with plenty of high-res pics for you to download as a desktop wallpaper. In fact, we're providing these at 1920-pixels-wide instead of our usual 1280 wide. Enjoy!