1989 Porsche 911 C-4 (964) on 2040-cars

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Porsche Cayman gets a new face

We've already seen photos of the facelifted Porsche Boxster out testing, but we're now seeing these same changes making their way onto the hardtop Cayman coupe. Cosmetically, the next round of Porsche's smallest sports cars isn't vastly different, with redesigned headlamps, LED running lights (like its big brother, the 911), and new taillamps that actually aren't visible on the prototype seen here.
The big news for the updated Boxster/Cayman range is the long-rumored four-cylinder engine. Recent reports suggest we could see four-pots with displacements of 1.6, 2.0, or 2.5 liters, and with output ratings as high as 360 horsepower. Of course, these new four-cylinder mills would be both turbocharged and direct-injected.
It's unclear whether or not the six-cylinder engine range will also be updated when this new Cayman comes to market. In any case, we expect to see it bow in the relatively near future. Stay tuned.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche Panamera Turbo S vs Ariel Atom Supercharged in unlikely drag battle

David versus Goliath battles are always an enticing proposition, because they offer the chance to watch scrappy underdogs take on their bigger rivals. Evo has set up just such a battle with its latest drag race between the minimalist Ariel Atom 3.5 Supercharged (Ariel Atom 3 pictured below) and the plush Porsche Panamera Turbo S.
The two cars couldn't be more different. The Atom personifies Lotus founder Colin Chapman's well-known axiom: "Simplify, then add lightness." Most of the car doesn't even have a body; it's just an exposed frame with a 310 horsepower supercharged Honda four-cylinder mounted behind the driver. On the other side, there's the Panamera Turbo S. In the latest version, it packs 570 hp and 553 pound-feet from its 4.8-liter twin-turbo V8 and it features all-wheel drive. Of course, all of that comes with a significant weight penalty.
Off the line, the differences are even more apparent. The Atom doesn't have any of the Porsche's technological wizardry, so launching it challenges the driver to build the revs and let out the clutch just right. The car screams like a banshee as it goes, though. The Porsche is the exact opposite. Its launch control system lets the driver hold down the brake, get on the throttle and accelerate away in just the right way.