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Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.

Porsche recommits to Le Mans through 2018

Porsche is back at the forefront of sports endurance racing, and it has no intention of leaving anytime soon. The German automaker announced that it will stay in the LMP1 class of both the 24 Hours of Le Mans and the FIA World Endurance Championship through the end of 2018. So its rivals can look forward to a good three more years of heated competition at least. After winning at Le Mans a record 16 times, Porsche dropped out of competition for top honors in 1998. It returned to the front of the grid last year with the 919 Hybrid, winning the 6 Hours of Sao Paulo at the end of its debut season. Its greater victory, however, came earlier this summer when the revised version took a dominant 1-2 finish in the famous French endurance race. That put the team from Weissach in the lead for the World Endurance Championship, which it (spoiler alert!) further extended this weekend with another 1-2 finish in the inaugural 6 Hours of Nurburgring. "Motorsport is an important part of Porsche's brand identity – but not an end in itself. Racing has got to help the technology of future road going sports cars," said Porsche chief Matthias Muller in the statement below. "It was the revolutionary efficiency regulations that convinced us to return to top-level motorsport for the 2014 season. That we have managed to take the crown jewels of endurance racing in only our second year, with a one-two result in Le Mans in 2015 with our highly innovative and complex 919, is an outstanding testimony to the people in the Weissach research and development centre. The competition bears fruits and we see further potential for future synergy between the racing and road car programmes. This is why we have extended the programme." FIA World Endurance Championship (WEC) and 24-Hours of Le Mans Porsche confirms LMP1 programme up to end of 2018 Stuttgart. Porsche continues racing into the future with the 919 Hybrid: The board of Porsche AG has decided to extend the Le Mans prototype programme until the end of the 2018 season. With its ground-breaking concept – a downsizing turbo engine and powerful energy recovery systems, combined with an extreme lightweight design – the racing car with a performance of around 1,000 hp serves as a research laboratory for future sports car technology. Matthias Muller, Chairman of the Executive Board of Porsche AG, said: "Motorsport is an important part of Porsche's brand identity – but not an end in itself.

Le Mans-winning Porsche 956 up for auction at Pebble Beach

Collectors looking to get their hands on a piece of racing history will want to be in Monterey this August. That's where Gooding & Company will be auctioning off the genuine Le Mans winner you see here. One of the finest examples of the Group C era, this 1982 Porsche 956 won the 24 Hours of Le Mans in 1983 – the eighth time the German marque won the legendary French endurance race, en route to the record seventeenth win it racked up at La Sarthe this year. This 956 was the third of only ten examples made, complete with Rothmans livery and unimpeachable history. It debuted at Le Mans in 1982, where it placed second behind another Rothmans-liveried 956, and went on to win the next four races it entered. The following year, the two Porsches switched places in the winner's circle at Le Mans, securing this car's place in the annals of racing history. Now set to cross the auction block at the Pebble Beach Concours d'Elegance, Gooding projects this most historically significant Porsche to fetch between $7,000,000 and $9,000,000 once the gavel drops. According to the Sports Car Market database, that would make this the most valuable Porsche ever sold at auction, eclipsing the 1972 Porsche 917/10 Can-Am racer that Mecum sold for $5.83 million in Monterey three years ago. It would also far exceed the ˆ2.35 million ($3.15m) paid at RM's auction in Paris last year for another Rothmans-liveried 956 that completed the 1-2-3 finish at Le Mans in '82. That is, assuming 956 #003 sells this time: the last time it crossed the auction block, it failed to sell after a high bid of $2 million. Le Mans-Winning Rothmans Porsche 956 Roars its Way to Gooding & Company's Pebble Beach Auctions SANTA MONICA, Calif. (June 19, 2015) – Gooding & Company, the official auction house of the Pebble Beach Concours d'Elegance®, is thrilled to announce the addition of one of the most important and desirable competition cars of all time to its Pebble Beach Auctions. The 1982 Porsche 956, chassis 003, was the outright winner of the 1983 24 Hours of Le Mans and the most successful example of this revolutionary and dominating series of Group C cars. The sale of this factory Porsche racing machine presents an incredible opportunity to own a significant piece of motorsport history and it is sure to be a highlight of Gooding & Company's internationally renowned auction, taking place on August 15 and 16, 2015 in Pebble Beach, California.