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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Petrolicious explores long-term living with Porsche's 914/6

After its last video starred none other than the spectacular Ferrari 250 GTO, where was there for the video team at Petrolicious to go? Certainly, in the realm of classics, there are only a few other vehicles that can match the badge and pedigree of the ultra-rare Ferrari. Maybe a Jaguar D-Type or an Aston Martin DBR1? No, this latest video doesn't star either of those British icons. It stars an oft-misunderstood, occasionally derided entry from Germany's most sporting manufacturer - Porsche.
Yes, we've gone from a Ferrari 250 GTO to a Porsche 914/6. As is often the case with Petrolicious, though, the story told about the car by its owner are often more important than the make or model of car being highlighted. That's exactly the case here, as Jack Griffin talks about the 38 years he's spent with this particular Porsche.
Having been born into the Volkswagen fold and introduced to Porsche in the best way possible - behind the wheel of a 356 - Griffin has some interesting stories (including his attempt at running the 12 Hours of Sebring), and he knows a fair bit about some of the 914's attributes.

Porsche to offer next-gen 911 GT3 with a manual

Porsche may have offended some of the purists among its customer base when it rolled out the current 911 GT3 with only a dual-clutch transmission. But according to Car and Driver, the next GT3 will get a stick again. The development comes as the good folks at Zuffenhausen (and Weissach) attempt to balance the instant-shifting benefits of a DCT with the direct involvement of a conventional manual transmission. On the one hand, Porsche introduced a new seven-speed manual with the 991-generation model. On the other, it didn't offer that manual (or any manual for that matter) on the GT3 or even the more hardcore GT3 RS. In response to customer demand for a more back-to-basics approach, Porsche is preparing to introduce a new variant expected to be called the 911 R, with a manual, no turbos, and skinnier tires for a more linear driving experience. And the Cayman GT4 was launched only with a manual instead of a DCT. "The GT3 is full of systems that make sense on the track, but for the purist, there may be something lost," Porsche GT chief Andreas Preuninger told C/D. "It is our long-term goal to have the customer decide between the two approaches." In addition to the DCT, the current GT3 also features a four-wheel steering system. The shift (so to speak) back to a manual option in the next GT3 will undoubtedly come as a welcome development for those purists offended by the DCT-only option – to say nothing of Porsche's movement towards SUVs, diesels, and hybrids. That manual option may not, however, offer all seven forward cogs available in the stick-shift Carrera. One way or another, though, we don't doubt that most customers would still go for the dual-clutch option over the single on they can actuate themselves. Related Video: