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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.

Trans Am Depot teases 2014 GTO

Here comes the Judge. Court is in session. The verdict is in. How many more tired clichés can we come up with? It hardly seems to matter, because it's happening: Trans Am Depot has announced via the teaser video below that it is launching a 2014 GTO, complete with Carousel Red (bright orange, really) paint and full Judge badging.
The car is based on Trans Am Depot's 6T9 Goat, which, in case you don't get the reverential references, is meant to mimic the look of the 1969 Pontiac GTO. As with the company's other cars -including the 2013 Hurst Edition Trans Am we recently drove - the GTO will be based on the current Chevy Camaro, which means two doors, V8 engines and rear-wheel drive, just like the muscle cars of days past.
As for actual details of what's under the 2014 GTO's hood, we're completely left hanging. We'd expect some sort of power adder (turbo, supercharger or possibly some other form of a highly massaged version of the Camaro's V8), and we certainly know that GM has any number of hi-po crate engines to choose from.