1966 Pontiac Bonneville Convertible on 2040-cars

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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

How to turn a Pontiac Fiero into a trackday car

Imagine hitting the track in a mid-engine, rear-wheel drive sports coupe that's affordable and has pretty good parts availability. It might sound like a pipe dream, but it's actually quite possible, if you're willing to think a little outside the box. The Pontiac Fiero is out there just waiting for a little work to turn it into a competent racing machine.
Think about it for a second. Of course, we would all like to be snaking through the curves in something exotic, but what happens when you crash or something breaks? The bills are going to mount up quickly. However, if you ball up a Fiero at the track, as long as you're not hurt, then it's not a huge tragedy.
That's basically the story of Steven Snyder in a new video from Drive starring Matt Farah. Snyder wanted to go to the track cheaply and ended up with an awesome little Fiero with a huge wing and a claimed 220 horsepower at the wheels thanks to a V6 from a Chevrolet Lumina. Check out the video to see how this pint-size Pontiac performs.

Lutz says Washington killed Pontiac, next G6 was to be ATS derivative

How many people think Buick or GMC should have gotten the axe instead of Pontiac? You can't see it, but I'm raising my hand. Autoweek reports that former Vice Chairman of GM, Bob Lutz, has indicated that things didn't have to end up the way they did.
"The Feds said, 'Yeah, how much money have you made on Pontiac in the last 10 years?' and the answer was, 'Nothing.'"
In a talk given at the Petersen Automotive Museum for the Inside the MotoMan Studio series, Lutz says "The Feds said, 'Yeah, how much money have you made on Pontiac in the last 10 years?' and the answer was, 'Nothing.' So, it goes. And when the guy who is handing you the check for $53 billion says, 'I don't want Pontiac, drop Pontiac or you don't get the money,' it doesn't take you very long to make up your mind." Lutz even added that the next-generation Pontiac G6 would have benefitted from the rear-wheel-drive platform of the Cadillac ATS. How awesome would that have been?