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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Datsun previews new budget sedan for Russia [w/video]

Nobody does cars on the cheap quite like the Renault-Nissan Alliance. The former part of the equation already has its Dacia brand of cost-effective, no-frills vehicles that have become a favorite of Top Gear co-host James May, and last summer, the latter revived its Datsun nameplate for a budget brand of its own.
The reborn Datsun launched in India this past July with its Go hatchback, returned in September with the Go+ minivan and revealed the Redi-Go concept just last month. And now it's given us our first look at an upcoming budget sedan developed specifically for the Russian market.
The as-yet unnamed vehicle (which we'll bet will incorporate the word "go" into its nameplate somehow) is set to debut on April 4, where it will launch the Datsun brand in Russia. Few details are available at this point, but the low-cost sedan was designed in Japan to offer Russian drivers "an engaging driving experience, peace of mind ownership and accessibility at the right and transparent price, with a competitive Total Cost of Ownership."

2013 Nissan NV200 hauls itself into McCormick Place

Nissan has already announced that its NV200 will be New York City's Taxi of Tomorrow, but now small businesses can also take advantage of the compact commercial van when it goes on sale this April. Unveiled at the Chicago Auto Show, the Nissan NV200 bound for North America has been stretched by almost eight inches compared to the same van that has been on sale in other global markets since 2009. The 2013 Nissan NV200 will be built in Cuernavaca, Mexico and sold at select Nissan dealerships with a starting price of $19,990 (*excluding the $845 destination charge).
At that price, the NV200 costs thousands less than lead competitors like the Ford Transit Connect and the Ram C/V Tradesman, although it does deliver less cargo volume than both as well. Despite its longer body, the NV200's 122.7 cubic feet of volume comes in just under the 129.6 cu-ft for the Ford and well under the Ram's 155.5 cu-ft cargo capacity. The split rear doors and dual side sliding side doors will give plenty of access to the NV200's cargo area, however, and Nissan says the van is wide enough to accommodate a standard pallet.
The NV200 was designed as much to be a mobile office as it is a hauler, so Nissan made the cabin as such. The passenger seat back can fold down creating a flat space for a laptop, and the center console has been specifically designed for hanging file folders. The base NV200S includes power windows, a two-speaker AM/FM/CD audio system and a 12-volt power outlet, while the NV200 SV (starting at $20,980) adds features such as cruise control, six floor-mounted cargo tie downs, power mirrors and door locks and remote keyless entry. Options include the $950 Technology Package (available on SV only and adds navigation, backup camera and satellite radio), $250 for Bluetooth and $190 for glass added to the rear cargo doors.