2013 Nissan Versa 1.6 Sv on 2040-cars

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Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Nissan releases GT-R Nismo N-Attack Package workout video at Fuji

Nissan grabbed headlines last year when it debuted the GT-R Nismo and did a blistering 7:08.679 lap around the Nürburgring's Nordschleife. As it turns out, the GT-R that did that round made use of parts that lowered its weight and improved handling. Nissan calls the extras the N-Attack Package, which stands for Nürburgring Attack, and here is a video showing what its upcoming model can do.
The pack makes a variety of changes to make the Nismo GT-R a better handling car. The suspension and brakes are overhauled with Öhlins adjustable dampers, new stabilizer bar and new front brake pads. As you can see the outside is quite different with carbon fiber components replacing the front fenders and hood gurney, plus an adjustable carbon fiber rear wing with angle adjustments and two height settings. The interior gets a carbon fiber rear bulkhead to cut weight as well.
The release date or price for the N-Attack pack hasn't been revealed, but chief vehicle engineer Noboru Kaneko says that the test in the video at Fuji Speedway was to complete "final checks." So the package might not lag too far behind the standard GT-R Nismo. Scroll down to see the Nissan's pinnacle performance car testing on a cloudy day in Japan and read a brief press release about it.