2014 Nissan Titan Sv on 2040-cars

Auto blog

Nissan NV200 Chicago Taxi looking for a #HailYes

Nissan may be loaning out its small van to General Motors for its Chicago Auto Show debut, but that doesn't mean that Chevrolet is the only one with new NV200-based wares to share. On the heels of launching its Taxi Of Tomorrow for New York City, the Japanese automaker is giving America's Second City a livery of its own.
Shown here in a green and white paint scheme that "expresses a modern take on a historically popular Chicago taxi color," this NV200 Chicago Taxi is the company's less-than-subtle bid to capture some of the city's cab business, which is estimated to have about 7,000 units in service. Nissan is urging the public to generate discussion on social media and hopefully capture local taxi fleet operators' attention with a #HailYes campaign.
Beyond its unique appearance, this NV200 appears untouched, which means it's still powered by a 2.0-liter four-cylinder engine backed by a version of Nissan's ubiquitous XTronic continuously variable transmission.

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.