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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Recharge Wrap-up: EV taxis in Amsterdam, Montreal's electric carsharing goals

Amsterdam has become the electric taxi capital of the world. Taxi Electric, TCA, and Connexxion each operate electric cabs around the city, including 170 Nissan Leaf and e-NV200 taxis. Taxi Electric started with three Nissan Leafs in 2011, and the idea has caught on. Businesses are saving money on fuel and maintenance, garnering attention and new clients for themselves and doing their part to help reduce emissions and improve local air quality. The city of Amsterdam hopes to be emissions-free by 2025, and is building more and more charging stations to this end. This helps make the city the perfect home for the electric cabs. See the video above and read more from Nissan. Montreal is calling for a large electric carsharing program. Mayor Denis Coderre says that he'd like the city to be seen as a leader in electric transportation. His vision includes a carsharing program of 250 electric vehicles by next spring, growing to 1,000 EVs by 2020. This would help Montreal reach its goal of cutting the city's greenhouse gas emissions by a third over the next five years. The city also wants to build new charging infrastructure to make the carsharing plan, as well as individual EV ownership, easier to achieve. Currently, carsharing group Communauto operates a fleet of 40 EVs in Montreal. Read more at Treehugger. Enterprise Carshare has joined the nonprofit CarSharing Association. The car rental company's carsharing business made the announcement at the 2015 International Car Rental Show, during a session called "The Convergence of Car Sharing and Car Rental." "Enterprise CarShare is a well-established player in the industry and we're glad to have their help in expanding support for sustainable urban mobility in communities around the world," says CarSharing Association Executive Director Alan Woodland. Read more from Enterprise in the press release below. Enterprise CarShare Joining CarSharing Association LAS VEGAS (April 15, 2015) – Enterprise CarShare formally announced yesterday – at the 2015 International Car Rental Show – that it has joined the CarSharing Association, a not-for-profit organization committed to advancing cooperation between urban mobility providers, cities and public transit. The announcement was made during a Car Rental Show session titled, "The Convergence of Car Sharing and Car Rental," which highlighted the important role that the car rental industry plays in the evolution of urban mobility.

Next Nissan Rogue flaunts its new look

Remember last April, when Nissan told us it would be launching five new models over the course of 15 months? Well, we've seen the Altima, Pathfinder, Sentra and Versa Note, so that magical fifth model has to be the new Rogue, which our spy photographers recently caught testing. Despite looking like a hodge-podge of black duct tape and garbage bags, we can clearly see that the new Rogue takes a lot of its styling cues from the Hi-Cross concept that Nissan showed at the 2012 Geneva Motor Show. And that's fine - we found that CUV concept to be a decidedly handsome thing, and certainly more attractive than the weird little Rogue that currently roams the streets.
Details surrounding the next Rogue are still very unclear, though our spies suggest that it could be powered by a new 1.2-liter supercharged four-cylinder engine, good for something like 113 horsepower and 140 pound-feet of torque. We'll see about that, since those numbers represent a drastic drop in power versus the current Rogue - to the tune of 57 hp and 35 lb-ft. A diesel engine for other markets is expected to be on offer, and a plug-in hybrid version is also rumored to be in the works, though that won't show up at the vehicle's initial launch.
If Nissan sticks to its plan of showing these five new models in the course of 15 months, that means we should see the Rogue in July. Of course, since things don't always go as planned, it could be many more months before all that camouflage is taken away.