2013 Nissan Sentra Sv - Low Miles - Light Hit - Easy Fix! on 2040-cars

Auto blog

Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?

2014 Nissan Rogue

The compact crossover segment is crowded because it offers near-perfect transportation for small families and empty nesters alike. As more and more consumers discover the benefits of compact crossovers - riding tall in traffic, enjoying four-cylinder fuel economy and the confidence of all-weather traction - automakers are jumping into the game to meet the increasing demand. Today's choices, in no particular order, include the Honda CR-V, Jeep Cherokee, Mazda CX-5, Hyundai Tucson, Mini Countryman, Subaru Forester, Kia Sportage, Volkswagen Tiguan, Ford Escape, Mitsubishi Outlander, Toyota RAV4 and this Nissan Rogue. Nearly all start around $22,000 in base trim and work their way reasonably upwards with more appealing trim levels and options. If you spend much over $33,000 in this segment, you are a glutton for frosting.
The latest player from Nissan is its all-new second-generation Rogue, introduced late last year as a 2014 model. After a brief First Drive in October, we recently welcomed back the Rogue for a week-long review. The plan was to embed the compact crossover into a family routine during the holidays, where it would receive a hearty workout hauling everything from five adult passengers and their shopping bags to trays loaded with warm honey-glazed hams and pecan pies for a dinner party. The compact CUV handled all with poise, but everything wasn't as sweet as its edible cargo.

Fiat contemplating sub-brand to compete with Dacia, Datsun

You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."