1993 Nissan Pathfinder Se Sport Utility 4-door 3.0l on 2040-cars

Auto blog

2013 Nissan Pathfinder: January 2013

We've now had our long-term 2013 Nissan Pathfinder for about a month, and some impressions are starting to solidify, while others remain contentious among the team. Most notable among those contentious items is our Pathfinder's paint color, which was chosen by vote among the Autoblog team.
Dubbed Mocha Stone, it beat out Cayenne Red by a single vote. I was a Mocha Stone supporter and like it even more in person than on Nissan's configurator. It's a mature choice that can be comfortably placed in the grouping of silver, white and gray tones buyers routinely choose most often over all the colors of the rainbow offered on cars these days for the sake of attention. Staunch opponents of Mocha Stone on the team remain unswayed. Democracy is a difficult process, people.

Nissan leaning on JATCO to remedy CVT problems

Nissan's decision to fit continuously variable transmissions across even more of its new models may be coming back to bite the Japanese automaker, as it's been hampered by customer satisfaction issues relating to its XTronic CVTs, which are provided by a supplier called JATCO.
From what we're understanding, the issue largely relates to customers' unfamiliarity with the non-traditional shift nature of a CVT. Dealers have reported complaints and service visits from owners over the belt-driven automatics (did these people not test drive the cars before they bought them and notice that they don't shift conventionally?).
The company, which Nissan owns 75 percent of, has come under fire from none other than Nissan CEO Carlos Ghosn, who's spoken about JATCO and its troubles rather openly. "Every time you launch a new CVT you always have some risks," Ghosn said in an interview with Automotive News. "So we now have a process by which, before we launch any new CVT, [JATCO] come before the Nissan executive committee to explain all the measures they have taken to make sure there are no surprises."

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.