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Datsun's lackluster initial sales fall below Tata Nano

When Tata introduced the Nano back in 2008, everyone was amazed at how cheap it was. They called it a game changer, but no game was changed. In fact, it took Tata five years to sell the 250,000 units it had the capacity to build in a single year. As it turns out, even buyers in what economists call "developing markets" like India aren't necessarily interested in buying an ultra-cheap automobile. And now it appears that Nissan may be falling into the same trap.
A little over a year ago, Nissan revived its old moniker Datsun to serve as a budget brand - similar to what ally Renault did with Dacia. Its lineup (consisting of models like the Go hatchback, Go+ minivan, On-Do sedan and Mi-Do hatch) is largely based on old architecture, packaged with little more than basic equipment and sold at rock-bottom prices. But Bloomberg reports that, even in the brand's core markets like India and Indonesia, the new Datsuns haven't been selling.
According to local industry figures, Datsun has sold fewer than 10,000 units of its $5,100 Go hatchbacks in India since its introduction back in March. Maruti Suzuki, by comparison, sells twice that many of its similarly priced Alto hatchbacks every month. In fact, after peaking in April, Datsun only sold 607 units in India this past July, dipping 77 percent to drop below even the number of Nanos which Tata sold that month.

Nissan alters all CVTs to act less like a stretched rubberband

Among automotive enthusiasts, no one seems to hold a neutral opinion when it comes to continuously variable transmissions. CVTs are either praised for their ability to boost fuel economy or chided for their occasionally poor driving dynamics. Nissan is among the masters of these un-shifting gearboxes in the US, and it uses them in many vehicles in its lineup. However, for the 2015 model year, several models are getting a software update to make their CVTs a bit more like a conventional automatic.
To give drivers the option of feeling gearshifts while on the road, Nissan is adding its D-Step Shift Logic feature to the CVTs in multiple vehicles. Steve Powers, Nissan's senior manager of powertrain performance, told Autoblog the system forces the transmission to "hold a ratio and then shift" to simulate the way that a traditional automatic would. It's simply a change in software, but the company "can't do it to older CVTs," he said, because it would require changes to transmission logic, as well. According to Automotive News, the upgrade is coming to the 2015 Versa, Versa Note (pictured above), Sentra, V6-equipped Altima, Pathfinder and Quest. "We're rolling it out to all programs," said Powers.
Interestingly, buyer perception appears to be pushing the upgrade. John Curl, a Nissan North America regional product manager, told Automotive News that the decision to add the tech partially comes because some owners are bothered that the CVTs aren't changing gears. According to Powers, D-Step "avoids the rubber band feel," that many drivers didn't like. The different sensation of these transmissions seems like something consumers would notice during the test drive, or that the salesperson would inform them about. The same issue cropped up last year when the company was facing customer satisfaction problems among new buyers customers' unfamiliarity with the gearboxes.

Nissan to present Vision Gran Turismo concept at Goodwood?

Power up your PlayStation and pop in any edition of Gran Turismo and you'll have hundreds of cars to choose from. But arguably few have managed to bridge the gap between that virtual world and reality than Nissan.
The Japanese automaker is the one responsible for putting the best gamers behind the wheel of actual race cars with its GT Academy, co-sponsored by Nissan and Gran Turismo. Yet while the likes of Mercedes-Benz, BMW, Volkswagen and Mitsubishi have already revealed their Vision Gran Turismo concepts specifically designed for the game, Nissan has been left behind. And as it is apt to point out in its latest infographic, that's not a position to which it's accustomed.
The graphic outlines all 148 Nissan vehicles you can drive in Gran Turismo, but leaves the last one under wraps, identified only by the date June 10, 2014. That's this Tuesday, when Nissan is hotly anticipated (thanks in no small part to the Tweet below from Nissan VP Andy Palmer) to reveal its own Vision Gran Turismo concept at the Goodwood Festival of Speed.