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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Nissan Sentra gets mean with 240-hp Nismo concept

Nissan's Sentra Nismo Concept made its world debut at the LA Auto Show today as part of the Japanese automaker's intitiative to expand its performance line of factory performance models, and it's packing a turbocharged inline four-cylinder engine with 240 horsepower and 240 pound-feet of torque - that's 110 hp more than the regular Sentra.
Of course, no high-performance version of any car would be complete without the suspension upgrades to handle the power, and Nissan has fitted Nismo-tuned suspension and a limited-slip differential to the little front-wheel-drive sedan. With such an increase in power, Nissan wisely chose to swap out the stock brakes for the Brembo calipers and discs from the 370Z. Larger 225-millimeter-wide tires are wrapped around 19-inch Rays wheels and contained within wider fender flares. The steering and six-speed manual transmission also were tuned by Nismo.
The exterior gets new aerodynamic bits, such as a revised front fascia, a chin spoiler and a new rear spoiler, while the interior gets a nice set of Recaro seats and a leather-and-Alcantara steering wheel. For more information on the Sentra Nismo Concept, check out the press release below, and feel free to head over to the auto show photo gallery to see the car up close.

2014 Nissan Juke Nismo RS amps up the funky crossover

Nissan unveiled an even hotter version of the hotter Juke Nismo at the Los Angeles Auto Show - the Juke Nismo RS, a 215-horsepower crossover that may be the most hardcore model in the compact CUV segment (until we can convince Mazda to build a Mazdaspeed CX-5, that is).
The 215 hp and 210 pound-feet of torque represent bumps of 18 hp and 26 lb-ft over the standard Juke Nismo thanks to a revised ECU, a new exhaust with a larger diameter tube, and stronger connecting rods. This amped-up engine can be mated to the owner's choice of a six-speed manual, which takes advantage of a stronger clutch cover and dual-mass flywheel, or an Xtronic continuously variable transmission (although the CVT model loses four horsepower and all of the extra torque that the Nismo RS enjoys).
"We expect drivers to feel a noticeable increase in acceleration - especially the manual transmission model - in the RS versus the regular Juke Nismo. It also holds peak torque longer. Combined with the Helical Limited-Slip Differential, which helps reduce torque steer, the sense of driving excitement is unmatched in the Juke lineup," said Pierre Loing, Nissan's vice president of product and advanced planning and strategy.