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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

2013 Nissan NV200 hauls itself into McCormick Place

Nissan has already announced that its NV200 will be New York City's Taxi of Tomorrow, but now small businesses can also take advantage of the compact commercial van when it goes on sale this April. Unveiled at the Chicago Auto Show, the Nissan NV200 bound for North America has been stretched by almost eight inches compared to the same van that has been on sale in other global markets since 2009. The 2013 Nissan NV200 will be built in Cuernavaca, Mexico and sold at select Nissan dealerships with a starting price of $19,990 (*excluding the $845 destination charge).
At that price, the NV200 costs thousands less than lead competitors like the Ford Transit Connect and the Ram C/V Tradesman, although it does deliver less cargo volume than both as well. Despite its longer body, the NV200's 122.7 cubic feet of volume comes in just under the 129.6 cu-ft for the Ford and well under the Ram's 155.5 cu-ft cargo capacity. The split rear doors and dual side sliding side doors will give plenty of access to the NV200's cargo area, however, and Nissan says the van is wide enough to accommodate a standard pallet.
The NV200 was designed as much to be a mobile office as it is a hauler, so Nissan made the cabin as such. The passenger seat back can fold down creating a flat space for a laptop, and the center console has been specifically designed for hanging file folders. The base NV200S includes power windows, a two-speaker AM/FM/CD audio system and a 12-volt power outlet, while the NV200 SV (starting at $20,980) adds features such as cruise control, six floor-mounted cargo tie downs, power mirrors and door locks and remote keyless entry. Options include the $950 Technology Package (available on SV only and adds navigation, backup camera and satellite radio), $250 for Bluetooth and $190 for glass added to the rear cargo doors.

Watch this Nissan GT-R Nismo attack the 'Ring

Following yesterday's spy photos of the Nissan GT-R Nismo at the Nürburgring, we've been informed that some intrepid spies have captured video of Super Godzilla lapping the track. We aren't sure which turn the first clip is showing, but the second and third are almost certainly the tough right-hander known as Bergwerk.
Like the current GT-R, the Nismo, even with what might be a new exhaust system, isn't a vehicle that sounds particularly good in a flyby. It's more of just an intense whooshing noise. Take a look at the full video from RSR Nürburgring down below.