2005 Nissan Altima 2.5 S on 2040-cars

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Chinese-designed Nissan Lannia Concept debuts in Beijing

Nissan showed off a stylish new concept car to the assembled crowds of media at the Beijing Motor Show. The Lannia Concept is... well, it's not that easy to describe. It's kind of a sedan, only it looks a bit like a fastback from the rear. But for a twist, it has an ever-so-small rear deck. Regardless of how we'd classify it, it's a seriously sharp piece of styling, thanks to its unique shape and flowing character lines.
If the Lannia's styling appears familiar, it's because we've sort of seen it before. There's more than a little bit of inspiration from the Friend-Me Concept. The Lannia's overall shape is similar to the Friend-Me, while both the front and rear clips look decidedly more production ready. Considering this evolution, we shouldn't rule out a production Lannia in the next few years. And if Nissan's product boss, Andy Palmer is any indication, the new model might not be limited to China.
"It was designed by Chinese, built by Chinese for the Chinese people, and ultimately, for the world," Palmer said in a statement. If Nissan can keep this sharp styling, this could prove a compelling buy in a number of markets.

Nissan 370Z Nismo races man in wingsuit

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.
The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.