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Fiat contemplating sub-brand to compete with Dacia, Datsun

You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."

Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

Nissan unveils ZEOD RC at Nismo HQ in Japan [w/videos]

At Le Mans this past summer, Nissan unveiled the first prototype for the ZEOD RC, a new hybrid racecar which it intends to field at the famous French endurance race next year. Four months have passed since then, totaling eight month of development, and now Nissan has revealed the final form at the headquarters of its Nismo racing division.
The updated Nissan ZEOD RC benefits from a more streamlined shape with optimized cooling and improved aerodynamics. Although billed as an electric vehicle and not a hybrid, the ZEOD RC pairs a 1.6-liter turbo four with a pair of electric motors. Its regenerative braking system is derived from the Leaf RC, and after 11 laps, it's said to be capable of taking another around the Circuit de la Sarthe under electric power alone, making it the first racecar capable of doing so. Nissan has further stated that it hopes the lessons it garners from this project will help in its development of a new LMP1 to challenge for overall victory at Le Mans in the near future.
The ZEOD RC will be on display at Fuji Speedway this weekend during the six-hour FIA World Endurance Championship race there, after which it will continue its development at the hands of former GT1 champion Michael Krumm and gamer-turned-racer Lucas Ordonez, who will be getting it ready for (and possibly drive it at) next year's 24 Hours of Le Mans. There it will compete - faster than most GTE sportscars, says Nissan - in the Garage 56 spot that once was awarded to the DeltaWing, which Nissan sponsored and to which the ZEOD RC looks conspicuously similar.