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Nissan announces 5-year/100,000-mile bumper-to-bumper warranty for commercial vehicles

Nissan is a relative new-kid when it comes to the commercial van market in the US, with its commercial vehicles division only introducing the first NV vans in February 2011. But Nissan isn't letting its newcomer status keep it from challenging the established players in the segment. The company's latest shot over competitors' bows is announcing that, starting for the 2014 model year, its NV Cargo, NV Passenger and NV200 Compact Cargo vans carry a best-in-class, five-year/100,000-mile bumper-to-bumper warranty. Their powertrain coverage also gets a 40,000-mile increase to five years/100,000 miles.
The new warranty is a huge leap over adversaries in the segment and should lure in some buyers looking for a longer term of coverage. The Mercedes-Benz Sprinter, Ram ProMaster, Ford Transit and Transit Connect all carry a three-year/36,000-mile bumper-to-bumper warranty. The Fords offer five years and 60,000 miles of powertrain coverage, while all of the others increase that to 100,000 miles. Until this announcement, Nissan had the standard thee years of coverage, as well.
The Japanese automaker is clearly hungry to grab a bigger piece of the commercial van pie. Its heavy-duty NV vans have a relatively small 5.3 percent market share in their segment as of May 2014, according to the company's figures, but the NV200 is doing better with a 19.4 percent share. The division as a whole is on the upswing, though, with sales up 88 percent so far in 2014. With just a few years under its belt, Nissan Commercial Vehicles seems unafraid to challenge the status quo in the segment. Let's see how buyers respond. Scroll down to read the full announcement about the new warranty.

2014 Nissan Altima gets updated equipment, prices

The fifth-generation Nissan Altima is heading into its second year, and to mark the occasion, it's getting updated pricing, some visual and tactile enhancements and new option packages. First up are the physical changes: All 2014 Altima models will have chrome exhaust tips, revised seat cloth (when not fitted with leather) and better noise isolation. Check the option box for the new Sport Value Package, and the Altima also will come equipped with 16-inch aluminum alloy wheels, a rear spoiler and remote engine start.
But those aren't the most important updates for 2014. Nissan is showcasing the expanded functionality of its NissanConnect system, which works with Android and iPhone handsets. Applications will be introduced in the fall and launch with Google search and Facebook, later to be joined by iHeartRadio and Pandora. NissanConnect with navigation system (separate from NissanConnect applications) will be capable of running SiriusXM Travel Link for data including weather, fuel prices and movie times. In addition, there are changes to other option groups, including a revised Technology Package and a new Display Audio Package, the specifics of which can be found in the official release.
As for pricing, the changes are pretty minimal, with the base 2.5 CVT starting at $21,860 and the full-boat 3.5 SL CVT topping out at $30,660 before options and a $790 destination fee. You can compare those figures with 2013 pricing here, and see the full rundown of all the trim level prices by scrolling below.

Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.