1993 Nissan 300zx 2+2 Coupe 2-door 3.0l on 2040-cars

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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

2015 Nissan Juke keeps its funky

The Nissan Juke is one of the most polarizing vehicles on the road today, but that doesn't mean it hasn't been a sales success, especially in Europe. Nissan is giving the the CUV its first styling refresh at the Geneva Motor Show. While the design changes will almost certainly be universal, the mechanical changes are still somewhat of a mystery for the US market. Nissan makes it clear in its press release below that it covers only the European model, and details about the North American model are coming later.
The exterior changes put a focus on making the Juke look a bit more angular and sporty. The lights on the fenders are now formed into a jagged point and somewhat echo the boomerang-shaped taillights. It also features Nissan's new, thicker V-shaped chrome grille. The door mirrors receive LED turn signals, and the lower portion of the rear receives a simulated mesh grille to look more aggressive. Other than some new color schemes, the interior is basically unchanged. However, the luggage area has been reshaped to increase storage capacity by 40 percent to 12.5 cubic feet (354 liters).
European buyers are getting a new 1.2-liter DIG-T turbocharged engine with 113 horsepower (115PS) and 140 pound-feet of torque (190Nm), and the 1.6 DIG-T also gets an increased compression ratio to produce 188 hp and is offered with either a six-speed manual or Nissan's Xtronic CVT. The all-wheel-drive system has also been upgraded with a torque vectoring system.

Nissan to give Qashqai the Nismo treatment

Nismo is on a bit of a rampage lately. Once consigned to the fringes, Nissan has taken its performance sub-brand into the mainstream and let it loose on a whole mess of its products. The Juke Nismo was followed by a 370Z Nismo, and in Los Angeles, we saw the GT-R Nismo, Sentra Nismo concept and Juke Nismo RS.
So what's next from Nismo? According to the latest intel from across the pond, Nissan is working on a tuned version of its new Qashqai. Car magazine is reporting that the larger crossover will get the same 1.6-liter turbo four as the Juke Nismo, but with the RS model's 212-horsepower out and not the "base" model's 197. Expect all the other bells and whistles applied to transform a Nissan model into a Nismo one to apply as well.
If the Qashqai name doesn't ring any proverbial bells for you, that's alright, because it's only sold overseas, where it's one of Nissan's most popular models. The crossover (which looks like the new Rogue but is a substantially different model) was recently completely replaced, with engine options ranging up to 150 horsepower - so the jump to over 200 should make for quite a different beast altogether. Whether a parallel or subsequent program to give the Rogue a similar treatment is another matter, but given the pace at which Nismo seems to be running, that may only be a matter of time.