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Bret Michaels Poisons Nissan's commercial trucking ops
Thu, 31 Jul 2014Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?
Renault-Nissan debuts new Common Module Family for future vehicles
Thu, 20 Jun 2013Platform sharing is nothing new for the 14-year-old Renault-Nissan Alliance, but this partnership is set to introduce new modular platform components that will eventually underpin 11 Renault models and three Nissan vehicles by 2020. Rather than being a typical platform, the Common Module Family (CMF) actually represents five segments of a platform that can be used in various applications, and one of the first vehicles to use this architecture will be the 2014 Nissan Rogue (spy shots of which are shown below) when it arrives "in late 2013."
As pictured in the image above (click to expand), CMF is composed of four chassis component, principally the front underbody, rear underbody, engine bay and cockpit as well as a common electrical system. Besides the next-gen Rogue, future Nissan models to share CMF will include the Qashqai and X-Trail, while Renault models will start using the platform next year on vehicles including the Scénic and Laguna. The CMF architecture is expected to help the Alliance reduce the parts cost of a vehicle by up to 30 percent and reduce the entry cost by up to 40 percent. The official press release with more details about CMF, and what it means for Renault-Nissan, is posted below.
Nissan Qashqai caught looking sleek
Wed, 03 Jul 2013The next-generation of the not-for-US-consumption Nissan Qashqai has been out doing some testing in southern Europe this week. And, if the dressed-in-trash-bags look is any indication, it's been doing a lot of roadwork so it can make weight for the big meet the weekend.
Nissan designers haven't been scared to take big design chances with recent new models, so expectations are that the Qashqai crossover will get a bold new visage for its generational changeover. What we see in these photos indicates a sleeker, slightly trimmer CUV however, with no trace of the bug-eyed look we captured recently on a testing Titan.
In the rest of the world, it's a good bet that the Qashqai will be powered by engines ranging from a 1.2-liter turbo up to a 1.6-liter forced-induction unit; that larger one good for something like 215 horsepower. Diesel powerplants will be in the mix, too, for the compact CUV, and word is that Nismo might get its hands on this Rogue cousin for the first time ever.