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Mitsubishi rolls out new Pajero Sport in Thailand

Mitsubishi is launching the new Pajero Sport you see here, based on the latest Triton/L200 pickup introduced late last year. The new Pajero Sport (known as the Challenger in certain markets) replaces a model that's been on the market for seven years now. The midsize sport-utility vehicle is being introduced first in Thailand, but will be sold in about 90 countries around the world. Those will include Australia, Russia, and markets in the Middle East, Africa, Latin America, and Southeast Asia – regions in which Mitsubishi has sold some 400,000 units of the previous Pajero Sport. Behind the imposing new Dynamic Shield front end sits a 2.4-liter turbo diesel driving all four wheels through a new eight-speed automatic transmission. The combination is said to be a good 17 percent more economical than the previous model's. Full specs have yet to be revealed, but it's expected to produce around 180 horsepower and 317 pound-feet of torque. The new Pajero Sport also packs all the latest safety technologies, including automatic braking, blind spot monitor, and ultrasonic misacceleration systems. Rock-crawlers will also appreciate the off-road mode, hill descent control, and increased wading depth, all of which add up to make the Pajero Sport a very different kind of high-riding Mitsubishi than the new Outlander recently introduced on our side of the Pacific. Here in North America, truck-based SUVs are steadily losing ground to car-based crossovers. But overseas – particularly in the Asia-Pacific region and Australia – they're not only surviving, but thriving. In addition to this Pajero Sport, Ford recently introduced its new Ranger-based Everest, and Toyota the new Fortuner based on the HiLux. World Debut of the All-new Pajero Sport Mid-size SUV in Thailand Popular SUV's first full redesign in seven years to reach some 90 countries Tokyo, August 1, 2015 – Mitsubishi Motors Corporation (MMC) today announces the world premiere of first full-redesign of the Pajero Sport mid-size SUV in seven years in Thailand, where it is produced at Mitsubishi Motors (Thailand) Co. Ltd.'s*1 Laem Chabang Plant. Sales start in Thailand from this fall, and MMC plans to introduce the all-new Pajero Sport sequentially in Australia, the ASEAN nations, the Middle East, Africa, Latin America and Russia and, as with its predecessor, to sell the new model in some 90 countries.

Chrysler de Mexico to sell rebadged Mitsubishi model in shades of Colt deal

Chrysler and Mitsubishi have had a close relationship since the early '70s. Back then, they partnered up to sell the Japanese brand's models under American names as captive imports in the US. Vehicles like the Dodge Colt, Eagle Summit, and eventually the 3000GT/Stealth twins and lots of other cars and trucks became the fruits of that alliance. In fact, the two companies still maintain a good rapport, as evidenced by reports of a new deal to sell the Mitsubishi Attrage, also known the Mirage G4, in Mexico starting in November.
The Attrage is a small, four-door sedan that borrows many of the mechanical bits from the Mitsubishi Mirage hatchback. According to Automotive News, the deal allows Chrysler to sell the model in Mexico for the next five years. The deal could be a win-win for both companies. Mitsubishi gets to use more capacity at its Laem Chabang, Thailand factory where the car is made, and Chrysler gets a new vehicle for a growing market with almost zero development costs. At this time, there's no indication of the new model's name in Mexico, though.
There's also still a chance the Attrage might make it to the US market as well. The automaker showed off the sedan as the Mirage G4 at the 2014 Montreal Motor Show ahead of promised sales in small-car-friendly Canada. The Mirage hatchback was introduced to the US in a similar way, debuting in Canada first and then crossing the border. While reviews for the Mirage have been pretty atrocious, it would still be interesting to see Mitsubishi further expanding its lineup in North America.

Mitsubishi considering a small pickup for the United States

Mitsubishi hasn’t sold a pickup truck in the United States since the Mighty Max in the late 1990s, but there is mounting evidence that the brandÂ’s dry spell may end. At a recent vehicle launch, Carson Grover, the brandÂ’s director for product planning, said the company is considering a new pickup for the U.S. market but acknowledged the challenges involved with doing so. Reported by The Drive, Grover said pickup trucks were “another one of those things we want to try to figure out.” The problem with those ambitions is the Chicken Tax, a heavy 25% tariff on imported trucks. That insane percentage is why Toyota and Nissan build trucks here, and itÂ’s why we donÂ’t see cool foreign-market trucks like the Volkswagen Amarok. Mitsubishi will need a partner if it plans to bring a truck here, which it conveniently has in its Alliance partner, Nissan. The Frontier could form the basis for a Mitsu pickup, but GroverÂ’s comments suggest the automaker could have other plans. “The Ford Ranger, the old ranger, that was much smaller, had so much volume and was around so long.” He went to namedrop the Ford Maverick as well, which he said fills the small, affordable gap that the Ranger used to occupy. As The Drive pointed out, it might be possible for Mitsubishi to repurpose the existing Rogue platform for a small pickup, but Grover was careful to note that the company isnÂ’t making any announcements on the subject. As is the case with the vast majority of requests for comment on future product, Grover declined to elaborate but did say the company has taken notice of other trucksÂ’ popularity. A new American-market truck could further revitalize the Mitsubishi brand in North America. The automaker recently revived another of its iconic nameplates in late 2022 with Ralliart versions of all its vehicles. MitsubishiÂ’s motorsports arm made a name for itself in the World Rally Championship starting in the late 1980s, and some of the coolest cars to wear the brandÂ’s badge have also been stamped with the Ralliart name. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.