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Junkyard Gem: 2006 Mitsubishi Raider

When I'm scouring the rows of a big, fast-inventory-turnover vehicle boneyard for fascinating examples of automotive history, I keep strange examples of badge engineering at the top of my shopping list. Subarus with Saab emblems, Isuzus with Acura emblems, Hyundais with Mitsubishi emblems, Austins with Nash emblems, Mazdas with Mercury emblems, all the vehicles that sprang into existence because Carmaker A wanted to fill a vacant slot in the showrooms and Carmaker B proved willing to offer a vehicle that fit that slot. While I have yet to unearth a discarded Suzuki Equator pickup, I've found this truck with a far more convoluted model-name history: a 2006 Mitsubishi Raider in Phoenix. Chrysler sold rebadged Mitsubishis over here for decades, beginning with the Dodge Colt in the 1971 model year. Trucks joined the mix in the middle 1970s, with the Plymouth Arrow and then the Dodge D-50/Ram 50 pickups. The Dodge-ized Mitsubishi pickups soon faced competition from their Mitsubishi-badged twins, in the form of the Mighty Max, and then Chrysler began selling first-generation Mitsubishi Monteros with Dodge badging. That truck became the Dodge Raider, available with "Imported for Dodge" emblems in North America for the 1987 through 1989 model years. Raider owners loved their tough little SUVs every bit as much as Montero owners loved theirs, and so the Raider name continued — decades later — to have positive connotations in the world of Dodge and Mitsubishi truck owners. So, when the American outpost of the Mitsubishi Empire needed a pickup to offer in their showrooms (the Mighty Max having been axed in 1996), they turned to their friends at Chrysler and the Dodge Dakota pickup. With some new bodywork and tough-looking Raider badges, the Dodge/Mitsubishi Raider circle had been closed. Raider sales began in 2005 for the 2006 model year. Sales numbers proved disappointing, and 2009 was the last year for the Raider. This one got crashed hard, then picked over for mechanical goodies by Dakota owners. You won't find many pickups this new with manual transmissions, but this one had one. The engine is long gone, but would have been an American Motors-developed 4.7-liter V8 or 3.7-liter V6. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. With Dodge going murderously macho with their ads last decade, Mitsubishi had no choice but to follow that formula with the Raider. Related Video:

Mitsubishi scores record global operating profits

In the minds of many auto enthusiasts, Mitsubishi has become an afterthought. It has transformed from a company known for its turbocharged, all-wheel-drive rally machines into an automaker with a very boring lineup. Maybe we are being unfair, though. While the company doesn't have much of a performance presence anymore, the Japanese brand is doing quite well financially.
According to Reuters, Mitsubishi Motors had an operating profit of 123.4 billion yen ($1.2 billion) worldwide for the fiscal year that ended in March. That's twice as much as last year and a new all-time record for the Japanese automaker. It's even paying dividends to investors for the first time in 16 years, and its expected profit of 135 billion yen ($1.3 billion) in the new fiscal year matches a goal it had set for itself to achieve two years from now.
The automaker currently focuses much of its efforts on Southeast Asia, which accounts for about a quarter of its sales. It will put even greater attention there in the coming years with more local production, according to Reuters.

2015 Mitsubishi Outlander Sport gets modest styling, powertrain enhancements

Mitsubishi sales continue to show progress in 2014. In fact, sales were up 54.17 percent in the US in May compared to last year. In hopes of keeping those numbers in the black, the Japanese automaker is introducing some mechanical upgrades to the Outlander Sport, its best-selling model, for the 2015 model year.
The biggest change for the 2015 Outlander Sport is its improved CVT that offers better fuel economy. Front-wheel-drive models with the upgraded CVT get an estimated improvement of 1 mile per gallon across the board to 25 mpg city, 32 mpg highway, and 28 mpg combined; all-wheel drive models get an estimated 1 mpg better on the highway and in the combined rating, bringing the numbers up to 24/30/27 mpg. Mitsubishi claims the new transmission is the equivalent of fitting the Outlander Sport with a seven-speed automatic. The five-speed manual is still also available on the front-wheel drive ES trim, rated at 24 mpg city and 30 mpg highway. All models also get electric power steering, and the company reports that the 2.0-liter four-cylinder engine is enhanced as well, but still makes the same 148 horsepower and 145 pound-feet of torque from last year.
The 2015 Outlander Sport also sees some very minor aesthetic improvements. The audio panel inside now has piano black and silver trim, and the SE trim comes with LED running lights. Also, the interior gets thicker glass in the side windows and more noise insulation for a quieter ride.