2015 Mitsubishi Evolution Gsr on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

The last Mitsubishi Evolution in the US sold for $76,400

UPDATE: The final Mitsubishi Evolution, Final Edition number 1,600, sold at auction for $76,400. The proceeds will go straight to Feeding America Riverside | San Bernardino and Second Harvest Food Bank of Orange County in celebration of Hunger Action Month. While we're sad to see the Lancer Evolution disappear, we're at least glad to see that the last one on our shores will do some good for those in need. Mitsubishi announced that the very last Lancer Evo X Final Edition for the US, number 1,600, will be auctioned on eBay for charity. The auction starts tomorrow at 9 am Pacific time and runs until Thursday, September 15 at 9 am. Considering the car's collectability and auction availability, the last Evo will probably go for well above MSRP, but that's a good thing. All of the proceeds will be donated to Second Harvest Food Bank in Orange County and Feeding America in Riverside and San Bernardino, so the higher that bidding reaches for this particular car, the better. Aside from the charitable and collectible reasons, the Final Edition Evo is also the best version of the classic sport compact Mitsubishi has built. It has an extra 12 horsepower over standard and comes with the five-speed manual transmission. Plus it gets upgraded Bilstein shocks, Eibach springs and Brembo brakes. So if you want to buy the last, best version of a great car and help people while doing it, log into your eBay account this week and put in your bid. Related Video:

Nissan plans to slash May car output in Japan by 78%

TOKYO — Nissan plans to slash the number of cars it produces at home in May by 78% from last year, as the impact of the coronavirus shakes the troubled automaker which has already been struggling with falling sales. As global automakers reel from plunging sales amid lockdowns imposed in many countries to curb the spread of the virus, the hit is particularly severe for Nissan, whose profitability has been deteriorating as it grapples with the turmoil that followed the ousting of former Chairman Carlos Ghosn. Nissan plans to manufacture around 13,400 vehicles next month, according to documents seen by Reuters, compared with nearly 61,000 units made in May last year. The cut represents a big hit to Nissan's plant in Kyushu, southern Japan, which the automaker plans to operate on a single shift for much of this month and all of next month, due to a lack of demand for the Rogue Sport SUV crossover model, according to the documents, which are not public. Output will decline 70% from initial plans to build around 44,800 units. In June, domestic production will be cut to 33,700 vehicles, a drop from around 63,700 units last year, and down 43% from a previous plan for around 59,300. Nissan declined to comment on its production plans. The automaker has stopped production at its plant in Tochigi, north of Tokyo, since early April, and plans to keep output suspended through the end of May. Periodic stoppages at Nissan's Oppama plant in Kanagawa Prefecture have been common since earlier this month. The coronavirus pandemic has piled urgency on Nissan's efforts to downsize, after two years of falling sales, deteriorating margins and depleting cash reserves has forced the company to restructure. Nissan's management has become convinced that the company needs to be much smaller and its latest recovery plan due next month will likely assume a cut of 1 million cars to its annual sales target, senior company officials told Reuters earlier this month. Automaking partner Mitsubishi, also suffering from a cut to demand for its cars, is planning to slash domestic output by nearly one-third over the next two months. As both Nissan and Mitsubishi struggle with tanking sales, production plans show one bright spot: Nissan is planning an increase in production of the Nissan Dayz minicar model, which Mitsubishi manufactures for Nissan for the Japanese market. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.