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Mitsubishi to offer new Galant, Montero in US?

We admit it - we've been skeptical about Mitsubishi's fortunes here in the US for a long time now, and this month's reveal of the 2014 Mirage subcompact at the New York Auto Show didn't do much to quell our consternation. Yes, the Mirage should attract a certain portion of the buying population based on what will likely be the best fuel economy figures in its segment and a low price, but the profitability of basic small cars is limited even under the best of circumstances. Mitsubishi is clearly going to need something meatier in its portfolio if it wants to get back on track financially.
Help appears to be on the way. According to The Detroit Free Press, Masatoshi Hasegawa, the company's executive vice president here in North America, has confirmed that at least two more models are destined for the company's US dealerships, and it looks like they're going to be entries into higher-volume, higher-margin segments. Hasegawa pledges that the company will overhaul its lineup over the next two to three years, and one of them will be a successor to the often-ignored Galant, a midsize sedan we last saw for the 2012 model year.
And what of the other model? Apparently it will be an unnamed "bigger brother" for the new 2014 Outlander, an acknowledgment that suggests Mitsubishi is considering bringing its Montero/Pajero SUV back to the States. Earlier this month, we heard a report that a next-generation model for the venerable off-roader remains a few years out, but it's possible Mitsubishi might import the current aging model before the new one is produced. A big shift is said to be in the works for the fifth-generation model, with a massive weight loss and possible plug-in hybrid variant tipped as top goals for the program.

2015 Mitsubishi Outlander Sport gets modest styling, powertrain enhancements

Mitsubishi sales continue to show progress in 2014. In fact, sales were up 54.17 percent in the US in May compared to last year. In hopes of keeping those numbers in the black, the Japanese automaker is introducing some mechanical upgrades to the Outlander Sport, its best-selling model, for the 2015 model year.
The biggest change for the 2015 Outlander Sport is its improved CVT that offers better fuel economy. Front-wheel-drive models with the upgraded CVT get an estimated improvement of 1 mile per gallon across the board to 25 mpg city, 32 mpg highway, and 28 mpg combined; all-wheel drive models get an estimated 1 mpg better on the highway and in the combined rating, bringing the numbers up to 24/30/27 mpg. Mitsubishi claims the new transmission is the equivalent of fitting the Outlander Sport with a seven-speed automatic. The five-speed manual is still also available on the front-wheel drive ES trim, rated at 24 mpg city and 30 mpg highway. All models also get electric power steering, and the company reports that the 2.0-liter four-cylinder engine is enhanced as well, but still makes the same 148 horsepower and 145 pound-feet of torque from last year.
The 2015 Outlander Sport also sees some very minor aesthetic improvements. The audio panel inside now has piano black and silver trim, and the SE trim comes with LED running lights. Also, the interior gets thicker glass in the side windows and more noise insulation for a quieter ride.

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.