2001 Mitsubishi Galant Es Sedan 4-door 2.4l on 2040-cars

Auto blog

Mitsubishi hopes you'll trade driving data for a cheaper oil change

Companies and cities love it when you supply driving data, but how do they convince you to hand it over? In Mitsubishi's case, it's simple: shower people with gifts. The automaker has launched a mobile app that asks American commuters to share data on their driving habits with insurance companies in return for badges they can exchange for rewards. Mind your road manners (such as staying within the speed limit or avoiding sudden braking) and you can get discounts on oil changes and car accessories. You should also receive free coffee and gift cards by the end of 2018. Insurers and local governments have tried similar strategies, but this is the first of its kind directly from a car company. Mitsubishi's Bryan Arnett described this to the Wall Street Journal as a way to "stabilize the business" with alternate sources of income if car sales slip. The catch, as you may have guessed, is that insurers will have your data. The Mitsubishi project will help insurers understand driving patterns and adjust their risk profiles, potentially lowering your rates if you drive safely. However, you're potentially subjecting yourself to scrutiny for every little decision you make on the road, often without context. If you push past the speed limit to get out of a big rig's blind spot, will Mitsubishi know the difference between that and genuinely reckless driving? Probably not. Simultaneously, there's a concern that insurance companies may try to make this kind of data collection mandatory if you want to avoid stiff premiums, rather than a bonus. If they did, you wouldn't have much choice but to sacrifice privacy if you wanted to drive. The move draws attention to the practices of the car makers themselves, for that matter. Many of them are aware that car ownership might not last forever, and they may increasingly turn to data harvesting strategies like this to offset any potential sales drops.This story originally appeared on Engadget, your guide to this connected life.Related Video:

Mitsubishi pondering $2B share sale?

Mitsubishi makes the brilliantly fast, wonderfully fun Lancer Evolution. Outside of that road-going rally car, the rest of the range is pretty poor - the new Outlander isn't bad, but the subcompact Mirage looks like might've been competitive five years ago, while the Galant and Lancer have suffered from serial neglect.
This hasn't just lead to rumors of Mitsu's death in America; the subsidiary of the massive Mitsubishi Group has been in trouble at home, too. It was bailed out by three other Mitsubishi Group companies - Mitsubishi UFJ Financial, Mitsubishi Heavy Industries and Mitsubishi Corporation - between 2004 and 2005, according to Bloomberg. Now, it's attempting to extricate itself from "emergency mode," as analyst Koichi Sugimoto told the financial site, adding that "they're still in the very early stages of recovery."
As part of the bailout, Mitsubishi issued its three saviors billions of dollars of preferred shares, which don't have voting rights. The problem is, Mitsubishi hasn't issued dividend payments since 1998, and these stocks aren't exactly competing with Apple or Google, in terms of value. In other words, they're mostly worthless. With a public offering, Mitsubishi is expecting to raise 200 billion yen, or about $2 billion, in order to reduce the number of preferred shares. If all goes according to plan, it will wipe out preferred shares by March of 2014, or the end of fiscal year 2013.

Mitsubishi MI-TECH concept has four electric motors and a turbine engine range extender

Mitsubishi is bringing a new concept car to this year’s Tokyo Motor Show, and itÂ’s already shaping up to be an exciting proposition. We got a teaser photo of the MI-TECH Concept today, and it looks like a short wheelbase convertible SUV. Not only that, but itÂ’s also a two-seater. All this means itÂ’s likely not anything close to what weÂ’ll see in a production car, but the tech onboard is what really grabbed our attention. ItÂ’s a plug-in hybrid, but itÂ’s different than most youÂ’ve seen before. There are four electric motors, two at each axle to provide the best four-wheel drive one could ask for. Then, instead of a traditional gasoline engine generator as a range extender, Mitsubishi is using a turbine engine generator. The Chrysler and GM turbine cars of the 1960s-70s were just ahead of their time, werenÂ’t they? Mitsubishi says this allows the MI-TECH to drive like a series hybrid when the battery pack is depleted. The four-wheel drive system is supposed to provide fantastic performance offroad and also on tarmac, being able to precisely dole out the exact amount of torque to whatever wheel needs it at any given time. Mitsubishi says the entire plug-in hybrid electric system is compact, so as to fit in a small SUV. Think Eclipse Cross or Outlander Sport size. The company already has a plug-in hybrid powertrain for the larger Outlander, but it wants to hybridize its smaller offerings one day, too. We donÂ’t expect the turbine engine to make it into our hands, but this four-motor electric drive system would be sweet in a production car. An augmented-reality windshield is the highlight on the interior of the MI-TECH. It is able to project a variety of information onto the windshield by using optical sensing technology. Hopefully Mitsubishi expands on that when it fully reveals the car in Tokyo. For now, we have the teaser, and it looks pretty neat. Mitsubishi, feel free to release a production version of a roofless, off-road, electrified SUV. We could use something fun in the lineup, as the Evo hole in our heart grows larger by the year.