2006 - Mitsubishi Evolution on 2040-cars

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2014 Mitsubishi Mirage to carry $12,995 price tag*

If you've only got about twelve grand to spend on a car and you want something new, you've got options, but not many: You can get a Nissan Versa sedan for $11,900, a base Chevrolet Spark hatchback for $12,170, or - as Mitsubishi has just announced - a 2014 Mirage for $12,995.
Not only does that make it one of the cheapest new cars you can buy, but Mitsubishi also claims it's "the most fuel-efficient gasoline-powered non-hybrid vehicle in America," carrying an EPA highway fuel economy rating of 44 miles per gallon. But then that rating is for the CVT model, which will cost you an extra grand over the base five-speed manual version. The bog-standard DE model comes with features including automatic climate control, keyless entry and seven airbags, but for another $1,200 (with either transmission) you can upgrade to ES trim with a whole mess of other features. Regardless of which model you choose, though, you'll have to pay an extra *$725 for delivery ($920 if you live in Alaska or Hawaii), elevating the actual cost of entry to $13,720 in the Lower 48.

Camaro Z/28 and Mitsubishi Starion meet in this nostalgic vision of '87 Japan

The '80s is just far enough away now that it no longer seems like an era defined by Reagonomics and neon clothing. Filmmaker Matt Clark has embraced the look of the music videos of the decade in his new short film titled Orange Orchid, set in 1987 in Chiba and Yokohama, Japan. The video features some great sports coupes of the time and is set to the song I Know There's Something Going On from Abba-alum Frida (along with drumming and backup vocals from Phil Collins).
Clark really embraces the pop-culture look of the era's videos with big hair, a healthy dash of neon, inexplicable smoky rooms and big, over-wrought movements. However, the real stars for us are the pair of '80s sports coupes that also kind of personify the main characters. Nijo in her denim jacket has a modded Camaro Z/28 with huge, dished wheels sticking way out past the fenders. Naturally, the Chevy also features some great butterscotch paint and a car phone inside. Alex, the guy pursuing her, forgoes any obvious upgrades in favor a clean, all-white Mitsubishi Starion to go along with his tailored suit and giant cell phone.
We wish this video featured the cars a bit more prominently, but that drumbeat from Collins on this forgotten 80s gem is pretty fantastic, too. Give it a listen in the video.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.