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Mitsubishi and Renault-Nissan expand partnership, US will get new sedan
Tue, 05 Nov 2013Mitsubishi and Renault-Nissan have just inked an alliance that might, hopefully, reverse the ailing fortunes of the Mitsubishi brand in the US market. The big chunk of news is that Mitsubishi will produce two Renualt-based models for sale in the US market, and that they'll be built at the Renault-Samsung factory in Busan, South Korea.
The plans call for a D-segment sedan to be followed by a C-segment offering. Based on the cars built at the Busan factory, that means Mitsubishi will be getting the SM5 and the SM3, a pair of handsome sedans that are based on Renault-Nissan's D and C platforms, respectively. These same platforms underpin a number of US market Nissans (not to mention a number of cars from Renault), namely the Pathfinder, Maxima, Quest and Murano for the D platform and the last-generation Rogue and Sentra for the C platform.
Besides the sedan production, Nissan and Mitsubishi will be expanding their joint-venture company, NMKV, which produces Kei cars for the Japanese market. A new, all-electric offering will be born from the partnership, likely based on a Kei car platform. The partnership between the three brands will also lead to increased sharing of technology, particularly relating to electric cars.
Mitsubishi's first US chairman since 2007 charged with revitalizing brand
Fri, 02 Nov 2012Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.
Mitsubishi Mirage configurator is alive
Thu, 03 Oct 2013Well, here's the butter knife Mitsubishi is bringing to the subcompact gun fight. It's called the Mirage, and its configurator has just gone live on Mitsubishi's consumer page, allowing those that absolutely must have a brand-new car for not a lot of money (and have never heard of the Nissan Versa, Mazda2, Chevrolet Spark or Ford Fiesta) to build their perfect example.
Prices start at $12,995 for a base DE model with a five-speed manual transmission and $14,195 for the up-market ES with the same transmission. A 74-horsepower, 1.2-liter engine is the sole powerplant. Both trims feature a continuously variable transmission for an extra $1,000 and a range of eight exterior colors, while black is the sole interior color.
Fully loaded with all the assorted packages - there are 10 on the ES model, adding things like navigation, a backup camera and LED ambient lights - the Mirage checks out at $19,540. Feel free to have a go at the configurator yourself.