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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Angry dad smashes son's Mitsubishi with Xbox

It's normal for parents to get frustrated with their kids sometimes. Moms and dads have high hopes for the success of their brood, and when the youngsters let them down, it hurts. That's not an excuse to be destructive, though. Especially not to the point of destroying a Mitsubishi Montero Sport with an Xbox 360 like in this video.
The clip claims to be about a dad upset that his kid doesn't have a job and stays home playing video games. The guy takes his anger out not just on the console but also his son's car. The Mitsubishi definitely takes its fair share of the punishment here even after the Xbox is broken.
If this were real, it would be a pretty horrifying fight to watch. But while we can't be entirely certain, we're almost positive that this argument is completely staged for a number of reasons. The major one is that the same uploader also has videos with millions of total views of the same "Psycho Dad" dropping an Xbox in a pool, running over games with a lawn mower and taking an axe to a laptop. Furthermore, just looking at the clip itself, people don't generally wait for the other person to stop talking when yelling at each other. It also seems a bit suspicious that the kid directly speaks to the audience at one point.

Mitsubishi Lancer Evolution recalled over clutch woes

Mitsubishi will be recalling over 10,000 Lancer Evolutions built between December 12, 2007 and March 5, 2013, covering model years 2008 to 2013. The recall only affects cars with manual transmissions, though, so if you opted for a Lancer Evo with a quick-shifting SST, this recall doesn't apply to you.
If you're one of the 10,474 people that has a Lancer Evo X GSR, which is the only way into a manual-trans Evo X, you need to plan a trip to your local dealer. The recall relates to a failure in the clutch master cylinder, making shifting in and out of gear difficult. Consequently, the National Highway Traffic Safety Administration reports that this could increase the odds of crashing.
Mitsu will notify owners of the affected cars, and these Evo models will be repaired, free of charge, at dealerships. The recall is slated to begin around November 11. Scroll down for the full bulletin from the NHTSA.