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Junkyard Gem: 2003 Mitsubishi Diamante VR-X

Mitsubishi has been selling cars and light trucks under its own name in the United States since the Starion, Tredia, Cordia and Mighty Max appeared here as 1983 models, but only one big luxury sedan has ever been in the Mitsubishi Motors USA lineup: the Diamante. For the last few years of the Diamante's availability here, a factory-hot-rod version of the Diamante known as the VR-X could be purchased. Here's one of those extraordinarily rare cars, now residing in a Denver-area self-service wrecking yard. The Diamante was the successor to the Mitsubishi Sigma, an upscale "pillared hardtop" version of the fifth-generation Galant. The Sigma sold poorly here, but Mitsubishi had hopes of stealing some American-market sales from the strong-selling Lexus ES and Acura Legend. Making a North American version of the swanky Mitsubishi Debonair didn't seem like a wise investment (though some Debonair DNA eventually showed up here, within the Hyundai XG), and so the brand-new Diamante made its North American debut as a 1992 model. The first-generation Diamante was available in both sedan and wagon form, with the wagon getting the axe here after 1995. The second-generation Diamante sedan appeared in American Mitsubishi showrooms as a 1997 model, with sales here continuing through 2004. There was a facelift for the 2002 model year, after several miserable sales years in the United States, and the sporty VR-X version was added to the lineup at that time. The VR-X got some cladding, white analog gauges, a louder audio system, some performance upgrades and a fast-and-furious optional spoiler. The MSRP for the '03 VR-X was $27,557, or about $46,362 in 2023 dollars. The VR-X's engine was a 3.5-liter 6G-series V6, rated at 210 horsepower. This was just five horses better than the regular Diamante's 3.5-liter. All 2003 Diamantes sold in the United States came with mandatory four-speed automatics.  This car, like the Diamante wagons of the middle 1990s, was built in Australia. The leather seats came with VR-X embossing. This is a good example of a rare special-edition car that's not worth much now. Perhaps some Front Range Mitsubishi enthusiast will buy the unique VR-X wheels and other bits before this car goes to the crusher. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 0% interest, zero down payment, zero payments until 2004 on all new Mitsubishis. This content is hosted by a third party.

Mitsubishi Outlander PHEV is world's first production plug-in hybrid CUV [w/video]

Though Mitsubishi first showed us the form of its 2013 Outlander in Geneva a while back, the company saved its plug-in hybrid crossover for this week's Paris Motor Show soiree.
Mitsubishi is quite proud to offer what it says is the world's first production PHEV utility vehicle, a new model that makes use of established technologies within the company. Learnings from the company's i-MiEV electric car have worked there way into a vehicle that can travel up to 55 kilometers (34 miles) on lithium-ion battery power. Two electric motors independently power the front and rear wheels of the Outlander, while the gasoline-powered engine can be used as a generator for the motors, or to power the vehicle directly. The target combined fuel economy for the Outlander PHEV is 61 km/liter, or roughly 143 miles per gallon.
The Outlander PHEV will be introduced in the Japanese market in the first part of 2013, with European and North American markets to follow on. There is no word about an on-sale date, but while you're pondering the possibilities, check out an official video by scrolling down and peruse our high-res image gallery.

2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.