1997 Mitsubishi Eclipse Rs Hatchback 2-door 2.0l on 2040-cars

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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Mitsubishi Evo snow frolic caught by aerial camera

Guido Tschugg is a professional mountain biker and a Red Bull-sponsored athlete in downhill and four-cross. He's also a fan of the Mitsubishi Lancer Evolution and drifting in the snow, and with the help of filmmaker Mario Feil and drone videographers airv8, the rally car and the powder are combined to glorious effect.
We could continue talking about it, but that would delay you from enjoying the two minutes of frosty beauty in the video below.

Mitsubishi says 2016 Outlander PHEV for US 'will be completely different'

While attending the Pikes Peak International Hill Climb with Mitsubishi we got a chance to speak to three Mitsubishi Motors North America (MMNA) executives about the Outlander PHEV, how the brand is strengthening its lineup and how it plans to promote that.
The Outlander PHEV that's quickly and quietly rolling off lots in Japan, Europe and Australia right now is not the same model we're going to get when it arrives in Fall 2015, with MMNA Executive Vice President Don Swearingen and US PR chief Alex Fedorak telling us that "it will be completely different." It can probably be viewed as the next-generation vehicle, part of the "major restyle in 2016" that will reskin the model in the new design language being applied to the brand's crossovers.
Its hybrid system is being tuned for more refinement, and the same work being done on the interior.