1995 Mitsubishi Eclipse Gs Hatchback 2-door 2.0l on 2040-cars

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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mitsubishi turning Montero into crossover, Outlander Sport may get PHEV variant

Mitsubishi is getting more and more forthcoming about its plans for the US market. Among the tidbits revealed during a chat with Edmunds at the 2014 Chicago Auto Show, MMNA Executive Vice President Don Swearingen said that "We are committed to huge investments in capital as well as huge investments in R&D." The marquee product of that investment could be a new Montero for the 2017 or 2018 model year, suggestions of which were raised with the Concept GC-PHEV at the 2013 Tokyo Motor Show and again at the end of last year. Swearingen said the proposed SUV is a little smaller than a Ford Explorer and that dealers have seen a picture of it. A decision on whether to bring it to the US will be made later this year.
Below that, incremental improvements will come to every model over the next couple of years. The Outlander will get a facelift next year before a major restyle in 2016, when the Outlander PHEV is also expected to finally make it here. In 2015 the Outlander Sport will be fitted with larger engine and a new, quieter CVT returning better acceleration and fuel economy. In 2016 it will also be redesigned, and it will be equipped with the company's new telematics system that goes into the Outlander the following year.
At the other end of the line-up, the Mirage will get a big dose of love in two years. Detail changes like better fabric inside and outside-mirror indicators are slated for 2015, and in 2016 the bargain hatchback gets "a sleek, aerodynamic" reskin. The Mirage G4 sedan could join the US range if the Canadians turn out to be fans of it. The Lancer gets only meager attentions, while the i-MiEV gets the cold shoulder and won't change at all. We get the cold shoulder as far as a next-generation Evo - Swearingen didn't say a word about that, apparently.