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Mitsubishi turning Montero into crossover, Outlander Sport may get PHEV variant

Mitsubishi is getting more and more forthcoming about its plans for the US market. Among the tidbits revealed during a chat with Edmunds at the 2014 Chicago Auto Show, MMNA Executive Vice President Don Swearingen said that "We are committed to huge investments in capital as well as huge investments in R&D." The marquee product of that investment could be a new Montero for the 2017 or 2018 model year, suggestions of which were raised with the Concept GC-PHEV at the 2013 Tokyo Motor Show and again at the end of last year. Swearingen said the proposed SUV is a little smaller than a Ford Explorer and that dealers have seen a picture of it. A decision on whether to bring it to the US will be made later this year.
Below that, incremental improvements will come to every model over the next couple of years. The Outlander will get a facelift next year before a major restyle in 2016, when the Outlander PHEV is also expected to finally make it here. In 2015 the Outlander Sport will be fitted with larger engine and a new, quieter CVT returning better acceleration and fuel economy. In 2016 it will also be redesigned, and it will be equipped with the company's new telematics system that goes into the Outlander the following year.
At the other end of the line-up, the Mirage will get a big dose of love in two years. Detail changes like better fabric inside and outside-mirror indicators are slated for 2015, and in 2016 the bargain hatchback gets "a sleek, aerodynamic" reskin. The Mirage G4 sedan could join the US range if the Canadians turn out to be fans of it. The Lancer gets only meager attentions, while the i-MiEV gets the cold shoulder and won't change at all. We get the cold shoulder as far as a next-generation Evo - Swearingen didn't say a word about that, apparently.

Mitsubishi Outlander, Evo to keep things safe at Pikes Peak

Mitsubishi has already announced that it will be returning as a competitor to the Pikes Peak International Hill Climb with a pair of all-electric MiEV Evolution II racecars. In addition to these entrants, the automaker will also be the presenting sponsor of the race as well as providing the official safety vehicles to the event using specially prepped versions of the 2014 Outlander and Lancer Evolution.
While it isn't clear what exactly will be demanded of the safety vehicles, this isn't going to your run-of-the-mill pace car duty. To get the Outlander and Evo ready for the 156-turn, 12.42-mile course, Mitsubishi teamed up with companies such as BBS, Cobb Tuning, AEM and Muellerized Suspension Systems as well as DC Sports and Kenwood to create these one-off safety cars. These vehicles, and all the racecars, will be at Pikes Peak later this month for the 91st running of America's second-oldest racing event. Scroll down for the official press release.

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.