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Mitsubishi Concept GR-HEV brings diesel hybrid efficiency to the pickup game

Mitsubishi unveiled its Concept GR-HEV at the 2013 Geneva Motor Show. Branded a "Sport Utility Hybrid Truck," the concept mates a 2.5-liter clean diesel engine with a front-mounted electric motor for a more efficient one-ton pickup. Complete with an automatic transmission mated to a full-time four-wheel-drive system, the GR-HEV is designed to make hybrid technology attractive to buyers beyond the traditional compact car market. Mitsubishi says the vehicle's drivetrain is good for CO2 emissions of 149 grams per kilometer. For comparison's sake, the global 2012 Ford Ranger emits 264 g/km when equipped with the 3.2-liter turbo-diesel engine and a six-speed manual transmission.
Designed to be both more simple and less expensive than electric, plug-in hybrid or standard hybrid work vehicles, the GR-HEV would theoretically yield both the instant torque of a hybrid and the range of a traditional diesel. You can take a closer look at a full press release below for more information.

Mitsubishi AR Concept continues a wacky, wonderful tradition [w/video]

Mitsubishi enjoys a long history of thinking outside the literal box when it comes to designing minivans and people movers. Remember the Mitsubishi Van, a.k.a. Delica? How about the Chariot, better known to us as the Colt Vista? The Expo and Expo LRV, the twin models that succeeded it? These were all left-of-center takes on the MPV genre, and while they never sold in large volumes, we can't help but look back at them with a mix of bemusement and respect for their oddball character. Who knows? A production version of this AR Concept could be next.
According to Mitsubishi, "the comfort of a minivan and active personality of an SUV are merged at the highest levels" in the Concept AR. Us? We just think this mild hybrid concept looks kind of neat, even if it's just putting on off-road airs with its elevated ride hight, faux skid plates and black-lipped wheel wells.
Hardware-wise, this Active Runabout is less showcar and more 'real world,' with the front wheels drawing their power from a 134-horsepower, 1.1-liter turbocharged three-cylinder engine paired with a 10-kW electric motor used as a belt starter generator (read: mild hybrid). A continuously variable transmission handles shifting duties.

Say Hello to the Kitty edition Mitsubishi Mirage

Japan is the country that gave us the GT-R, the LFA and the STI. But it's also the home of Hello Kitty. We try our best to ignore the commonality, but now Mitsubishi is putting it right in our faces with the new Hello Kitty edition Mirage.
Decked out in pink, the special Mirage arrives on the occasion of the character's 40th anniversary. It comes decked out with Hello Kitty decals on the outside, special hubcaps and unique upholstery. It's even got a Hello Kitty pillow inside, for crying out loud.
Fortunately, only 400 examples will be made, hopefully only for domestic consumption, wearing a sticker price of 116,970 yen (equivalent to about $12k). Now we wish we could say this was a first, but sadly it's not - not even for Mitsubishi.