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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini John Cooper Works EV spy photos reveal a sporty body

The fully-electric Mini Hardtops are just around the corner, and we've seen the Cooper SE pretty much revealed. But that won't be the most potent of the electric Minis. These spy shots show that there's an electric John Cooper Works model following right behind. It features a number of extra-sporty add-ons and will surely boast more power. Confirming this John Cooper Works prototype's electric nature is the almost completely filled-in grille and lack of any tailpipe. The open lower section in the grille does look a tad larger, and it incorporates parts of the aggressive front spoiler, with those pieces vertically bisecting it. There's still no hood scoop, since there's no reason for it. The front spoiler is matched by new side skirts with little winglets toward the rear. And at the back, there's a prominent rear spoiler with small fins along the top. The rear bumper has been redesigned with boxier edges and a more aggressive diffuser. This prototype is also wearing a set of split five-spoke wheels. While we've had a number of reports about specs on the two initial Mini EV Hardtops, the JCW is more of a mystery. It's safe to assume there's more power than the Mini Cooper SE's reported 215 horsepower. Our spy photographer suggested 250, and that seems reasonable as a significant increase over the SE and a boost over the 228 of the current gas-powered JCW. Suspension and possibly brake upgrades are also on the menu. It will probably get the larger 54-kWh battery that's expected, but as our photographer notes, the extra power and wider, stickier tires will probably keep it from hitting the same range as other Minis with the same pack. The aero add-ons may also create more drag, further hurting overall range. The base and SE versions of the electric Mini Hardtop should be revealed in the next few months, since it's pretty much been revealed sans specifications. The John Cooper Works will probably follow in about a year, maybe two, after to allow for some final development work and to keep the buzz going. It will also probably be the most expensive, but most exciting, version of the electric hardtop. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2025 Mini Countryman goes electric, gets bigger at Munich Motor Show

This is the 2025 Mini Countryman, and just like the new Cooper, Mini is revealing it in electric form first.  However, unlike the Cooper, the Countryman is growing in size by a lot. It’s now 5.1 inches longer, 2.4 inches taller and 0.8 inch wider than before. Its longer wheelbase and wider track width really accentuate the growth in size. For reference, the new Countryman is very similar in size to the new Niro. MiniÂ’s new Countryman wears its size well, as it does so with a combination of ruggedness and high fashion all-in-one. Its colored accents, large wheels, distinctively shaped headlights and simplistic body lines come together to create a classy but still forward-thinking look. Since Mini is introducing electric versions of the Countryman for this generation, it focused on reducing the coefficient of drag versus the old model, and itÂ’s gone from 0.31 to 0.26 in the new car. Two electric versions are being revealed now, including the Countryman E and Countryman SE ALL4. The basic E has a single electric motor good for 204 horsepower and 184 pound-feet of torque, which gets you from 0-62 mph in 8.6 seconds. The sportier Countryman SE has two electric motors for all-wheel drive, which boosts output to 313 horsepower and 364 pound-feet of torque. This gets you a rather quick 0-62 mph time on just 5.6 seconds and a top speed of 112 mph. Range for the single-motor E is 287 miles on the WLTP cycle, while the SE takes a hit down to 269 miles – both are packing 64.7 kWh battery packs. Expect those range figures to be lower in EPA testing. Charging the electric Countryman offerings will be even more convenient than the electric Coopers, as the maximum charge rate is a solid 130 kW. Mini claims thatÂ’s good for a 10-80% charge in under 30 minutes. And if youÂ’re at home, the Countryman features rapid 22 kW AC charging if you have the right hardware to support it. There will be gasoline variants of the Countryman at the end of the year, too, with the base model and an upgrade model adopting the S ALL4 moniker. Mini says they will use updated and more powerful engines. Europe will get a diesel version, and there will also be a John Cooper Works performance variant at some point down the road. When it comes to fun driving, Mini again promises the Countryman will be an engaging to-drive crossover.