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2023 Mini Convertible Seaside Edition touts 30 years of Mini soft tops

There have been specialty vehicle shops creating convertible Minis since the 1960s. Heinz had Crayford Convertibles make 57 Mini droptops as part of a competition in 1966. But Mini didn't produce a factory-backed convertible until 1993, when parent company Rover sent cars to one of its German dealers that had already been producing its own soft tops for two years. BMW wouldn't buy Rover until 1994. That hasn't stopped the Munich firm from celebrating the 30th anniversary of the first official Mini 'drophead' with this, the 2023 Mini Convertible Seaside Edition. If you like your special editions to scream about their special-edition-ness, this one's for you — it's awash in graphics. Outside, the front bumper gets the special multihued blue graphic featuring a stylized number 30 created for this model. That graphic appears again on the side vent along with the word "Seaside" in orange. A twin coach line runs from that vent to the rear. The word Seaside appears again next to the passenger's side brake light, and yet again on the door sills with the twin pinstripe. The center caps? They say Mini. But they get the 30 graphic, and a newly available 18-inch wheel design meant to be "reminiscent of pulsating waves in the water." Even the key gets the special edition treatment as half of the fob is a deep blue, reworked into a thalassic-themed bit of sculpture that has the word Seaside hidden behind it. Inside the Carbon Black leather interior, Seaside shows up in orange on the sport steering wheel. The 30 graphic's been embossed into the instrument panel, accompanying the words "30 years of convertible" on the passenger's side. And a badge with the graphic adorns the floor mats,   The 2023 Mini Convertible Seaside Edition will be available from February of next year on the Cooper and Cooper S, and can be optioned in Nanuq White or Caribbean Aqua. 

Mini 'Takes the States' is ready to rally again this summer

The Mini brand has gone to great lengths — literally — during the past two decades to embrace and entertain its loyal following by sponsoring cross-country caravans to celebrate its products and customers. This summer, the caravan reforms once again. Officially called “Mini Takes the States,” the rally in mid-July is scheduled to embark from Albuquerque, N.M., and finish eight days later in Seattle. Visiting five states and nine cities, several hundred drivers and their passengers are expected to join the caravan for part or all of the journey. MTTS, as it's become known as to Mini fans, first rolled out in 2006, with Mini USA using it as a way to celebrate the introduction of the first, hardcore GP edition of its high-performance John Cooper Works model. It has since become a biennial event, with each rally taking a different route around the U.S. It's not competitive. The idea is to connect Mini owners and let them share their enthusiasm about the brand and their experiences with it. Mini plans festivities along the route and usually a “Rally Finale” on the final evening. As far as expenses — hotels, most meals — participants are on their own, although breakfasts and some evening events with food are provided by Mini. The idea is to create positive publicity and “good feelings” for the brand, and to sell more Minis. Since Minis are, at the end of the day, automobiles, service may be required along the MTTS route. Technicians are on hand to perform repairs like engine computer diagnostics, light bulb replacements, tire changes, and other non-major work. Participants will initially head north from New Mexico through Colorado and Utah to Salt Lake City. Continuing through Big Sky country, MTTS 2024 will stop in Bozeman and Missoula, Mont., then head west to Spokane, Wash. From there, drivers will cruise southwest through the scenic mountains and valleys of Yakima, Wash., winding up in Seattle. “WeÂ’re excited to reconnect with our Mini owners nationwide to foster current relationships, forge new friendships and make lasting memories, this time in some of our incredible and majestic western states,” said Mike Peyton, vice president and "chief motorer" for Mini of the Americas, in a press release.

Last chance to order an R56 Mini Hardtop

Mini will be ending custom orders of the current R56 Cooper Hardtop ahead of the retooling process for the new F56 Mini. That means owners who aren't enamored with what they've seen of the model's new look but still want a personalized version of the tossable hot hatch had best get down to their local Mini dealership and submit their order post-haste.
According to Mini enthusiast site Motoringfile, all orders must be submitted by August 28 in order to get a custom build. Orders are also locked in after that, so if you do get one of the spots, make sure you're absolutely content with the car you order. This cutoff will affect all models of the Hardtop, including the John Cooper Works model.
After August 28, owners will need to wait for the new Hardtop to arrive, which Motoringfile estimates will be in March of 2014. If you miss out on this final allocation of hardtops, all is not lost, however. Mini will still accept personalized orders on other bodystyles, which won't be replaced by F56-based models for some time.