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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini ditches four-seat Countryman

Mini is walking away from the rear bucket seats in its Countryman crossover. MotoringFile.com reports that starting in 2013, the CUV will no longer offer just two seats in the second row. Originally, Mini was forced to offer the buckets due to National Highway Traffic Safety Administration rules governing the the minimum vehicle width for the allowance of three-wide seating. That rule was recently changed, which allowed Mini to offer the bench seat. Not surprisingly, few buyers have opted for the awkward bucket-and-rail configuration since. Moving forward, all Countryman models will also come with the vehicle's flat-load rear floor as well.
During our time with our long-term Countryman, we found the middle rail between the two buckets to be a bit gimmicky, especially given the fact that the cup holders were only large enough to accommodate a 12-ounce can.

Mini interns turn Paceman into Adventure pickup

With coupes and convertibles, hatchbacks and crossovers, Mini has done just about every bodystyle we could think of, and then a few more as concepts. But it hasn't done a pickup. At least it hadn't until now.
What we have here is a Mini Paceman (that, of course, being the coupe version of the Countryman) which has been transformed into a pickup by a group of BMW interns. It's called the Mini Paceman Adventure, and it's currently on display at the Mini dealership in Munich. According to BimmerToday.de, the project involved not only chopping the roof and installing a makeshift pickup bed, but also reinforcing the body, reforming the underbody and B-pillar, fitting off-road tires (including a spare fitted to a roof rack) and a handful of other minor modifications.
The photos are a little sketchy (although the dealership tells us a better set will be available soon), but from what we can see, it looks like a pretty solid project - one that makes us wonder if the apprentices' bosses might be paying attention. Because next to the Mini Coupe with its oddball backwards-hat roof treatment, this one-off looks as sensible as you'd expect from a group of German interns.