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Mini knows how you take your coffee after a test drive

Mini Netherlands wanted to give its countrymen a good reason to test drive its cars, so it threw in a free cup of coffee with the spin - but not just any old cuppa joe. Cars were fitted with a sensor that analyzed the driver's style. The chip was then placed in a special coffeemaker that produced a blend to match the driving; middle-of-the-road test pilots would get a lungo (long) coffee, test-the-rollcage types were given a ristretto (short, and stronger).
The knock on the head for U.S. drivers? Milquetoast test drivers were given an Americano - a watered-down espresso. You can watch the unique promotion at work in the video below.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini five-door spotted alongside next Clubman

Is Mini constricting its staggering array of model variants or expanding it? That depends largely on which way you look at it. Because while some models may not make the cut as the second-generation family is gradually replaced with the third, others appear to be joining the fold. They just might not bear different model names.
Take, for example, the vehicle pictured here. It's a five-door version of the latest Mini hatchback, but won't necessarily replace the Clubman wagon - particularly since that's precisely what appears to be pictured alongside it. While the five-door hatch appears to simply add an extra set of portals - full-size ones, from the look of it, not backwards-opening half-doors - to the existing three-door version, the new Clubman appears not only longer but also wider, giving it that much more interior space.
Of course that could all be an optical illusion generated by swirly camouflage designed to do just that, but from the apparent readiness of both models, we'll find out one way or another soon enough - whatever they're called.