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2015 Mini Cooper Hardtop officially revealed

There are occasions in life when something happens in the outside world and I think, "Damn. I wish Dad was here so we could talk about this."
In the past 13 years, that's happened every time Mini unveils a new model. And that's been quite often in the 12 years since the car was reintroduced - it has expanded to include seven different models, which is a testament to how quickly the updated Mini caught on. My Dad, who passed away in 1996, loved the brand. His first car was a Mini, and he'd race it in illegal rallies around the Irish countryside in his 20s, before he emigrated to the US and tried to (mostly) stay on the right side of the law.
Mini released photos and specs for the third-generation "original" hardtop car today. The company had to slap in the term "original" in there to differentiate it from the Convertible, longer-wheelbase Clubman, Countryman crossover, Paceman three-door crossover, Coupe and Roadster. Coming out with that many nameplates in 13 years is unprecedented growth for a company that's essentially brand-new in the US.

Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

Next Mini Countryman spotted with swirls

Mini is continuing to update its models onto its latest UKL front-wheel-drive platform that it shares with parent BMW. Here, our spies caught an early glimpse of the next-gen Countryman testing on the new chassis.
Like the rest of the updated Mini lineup, the latest Countryman doesn't exactly show a huge shift in styling from the current version. The front end appears to be slightly more blunt, and the headlights have a redesigned shape. However, behind the A-pillar the differences seem to be pretty subtle. At the rear, the new Countryman also looks to adopt the brand's rounded rectangle taillights protruding into the hatch like on the standard Cooper Hardtop range. While not shown here, our spies claim that Mini is also aiming for a roomier interior for the upcoming crossover so that it can be more competitive in its class.
At least for now, the Countryman is going to be the largest vehicle in the Mini range, according to an earlier statement from chief designer Anders Warming. The CUV is rumored to debut around 2016 with some assembly possibly done at Mini's plant in the Netherlands. Until then, have a look at these spy shots and tell us what you think.