Clean And Fast 2003 Mini Cooper S With New Sound System on 2040-cars

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Mini officially reveals Frozen Black Countryman and Paceman

BMW has been offering Frozen editions of its cars for several years now highlighted by matte paint and very limited production, and now Mini is getting in on the game with Frozen Black versions of the Paceman and Countryman. Unlike our report from earlier in the week, these models will not wear the Batman-sounding Black Knight name, but instead, like the BMW models, will be dubbed Frozen Edition. That previous intel also had it that production of the Frozen Edition Minis would be limited to just 60 units. Now official, Mini has not confirmed how many - or few - of these limited edition models it would build.
The Frozen Black paint adds silicates to the lacquer finish creating a "matted impression," which sounds like it should be easier for owners to maintain and wash, although Mini still advises against waxing or polishing. This special paint will be offered on all S, Diesel and John Cooper Works versions of the Paceman and Countryman, though it's not clear as of this writing if any will be offered in the US. Mini's press release for the Frozen Black Paceman and Countryman is posted below.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini Paceman modified by Roberto Cavalli for annual Life Ball charity

This year's award for Life Ball Mini designer goes to Roberto Cavalli. The Life Ball is a charity event held in Vienna, Austria every year that raises money to fight the spread of HIV and AIDS. Since 2001, the year of its reintroduction, Mini has been involved with the ball, auctioning a car that has been made over by a world-famous designer. This year Cavalli gets the nod and a Paceman for a canvas.
The iridescent brown/black paint is the eye-catcher in the sketch above (click to enlarge), but don't forget to note Cavalli's logo on the roof. We're not sure what other flourishes he has in mind for the car, but those in attendance will find out on May 24 when it's unveiled at the Cavalli store opening in Vienna. The press release below has more details.