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Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

2018 Mini Cooper S E Countryman ALL4 Drivers' Notes Review | Plug and play

The second-generation Mini Countryman debuted at the 2016 Los Angeles Auto Show. In addition to the standard and S models, Mini added a new E Countryman plug-in hybrid model. That's what we have here, making our model's full name the Mini Cooper S E Countryman ALL4. It's distinguishable from other models by the green badges on the front and rear and on the charging port on the fender. There are a few changes inside, most notably a power gauge in place of the tachometer. The plug-in model combines a turbo inline-three cylinder engine with a 7.6-kWh lithium-ion battery pack. The gas engine motivates the front wheels while two electric motors power the rear. Three drive modes — Max eDrive, Auto eDrive and Save — adjust the amount of battery pack usage, with Max using all battery and Save mode using the starter generator to keep the battery charge above 90 percent. The biggest Mini (for what that's worth) is still far smaller than nearly every other crossover in its class. It's three inches shorter than a Mercedes-Benz GLA-Class and four inches shy of an Audi Q3. As compact as it is, there's still a good bit of usable cargo space thanks to the wide hatch and flat-folding seats. Our tester rang up for exactly $40,000 and includes features like 18-inch wheels, keyless entry and ignition, Cooper S heated sport seats, a heads-up display and LED lighting. Editor-in-Chief Greg Migliore: The only thing I don't like about this electrified Mini is its name: Mini Cooper S E Countryman ALL 4. That's a mouthful. You'd probably just say you bought a plug-in electric Mini Countryman and roll from there. And why would you spend time overthinking the name? The driving dynamics are razor sharp. Launches from stoplights with the electric fortification are brisk. Not in a cliched "this V6 Camry feels brisk" sort of way, but in a 29-degree February morning where the dog is walking too slow kind of way. I give Mini and its parent, BMW Group, a lot of credit for having the foresight to invest in electrification, adding performance and efficiency in a manner that's true to the character of Mini. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Then there's the traditional Mini goodness that shines through in the cornering and handling. I'm late for work. The light turns yellow. Am I stopping? Oh hell no. I'm not even slowing down. In this and all Minis, taking corners at full steam is expected.

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric