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Mini ditches four-seat Countryman

Mini is walking away from the rear bucket seats in its Countryman crossover. MotoringFile.com reports that starting in 2013, the CUV will no longer offer just two seats in the second row. Originally, Mini was forced to offer the buckets due to National Highway Traffic Safety Administration rules governing the the minimum vehicle width for the allowance of three-wide seating. That rule was recently changed, which allowed Mini to offer the bench seat. Not surprisingly, few buyers have opted for the awkward bucket-and-rail configuration since. Moving forward, all Countryman models will also come with the vehicle's flat-load rear floor as well.
During our time with our long-term Countryman, we found the middle rail between the two buckets to be a bit gimmicky, especially given the fact that the cup holders were only large enough to accommodate a 12-ounce can.

Mini prices new Cooper Hardtop from $19,950* as configurator comes online

As surprised as the face of the new 2014 Mini Cooper makes the model look, customers shopping for the third-gen hatchback won't be surprised at all come spring. When the Hardtop goes on sale, it will not only offer a similar design to the outgoing model, it will also have a familiar price with a starting MSRP of $19,950 (*plus $795 for destination).
That price is for the base, third-generation model with the company's new 134-horsepower, 1.5-liter three-cylinder turbocharged engine, and that MSRP amounts to a $250 increase over the 2013 Cooper. Looking for a little more power? The 189-hp Cooper S will go on sale at the same time, starting at $23,600 - just $300 more than last year's model.
Mini's press release discussing 2014 Cooper pricing is posted below, but for more detailed information on the options and packages, head on over to the live configurator.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.